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From the Book: Pitching for Talent in 60 Seconds Good Ideas Need Great Talent: Pitch for Talent, Not for Funding 60 seconds is about the length of time you have in an elevator to explain the concept of your company to a total stranger (even less, if you get out on a lower floor). After that minute is up, you’ll start to lose someone’s attention. So it’s best to make those 60 seconds count: 5 to 10 seconds: Who are you? 10 to 20 seconds: What’s the problem your product/service solves? 10 to 20 seconds: What’s your solution? 5 to 10 seconds: Who do you need on your team? (See the graphic below for more information on each step)
Review
'This book is a powerful and valuable lesson in what can be achieved if you put the right people in the same room, with the intent of achieving a single goal.' (Will Roney, Bookworm.73, January 2012)
I have really been looking forward to this book, but now that I have it am very disappointed. I was expecting a book that would really give tools, ideas, and practical information on how to build a business in a weekend. Instead, it feels like a book that just points to an event (Startup Weekend) over and over. After reading this, Startup Weekend the event sounds great and like something I definitely want to attend. Startup Weekend the book . . . comes up lacking.
The ideas presented are short. For instance, the first two are action-based networking and the 60-second pitch. Great place to begin for a startup, but after the chapter titles are in place the authors then write about how these things are accomplished at Startup Weekend. Stories about different people presenting their 60 second pitch in front of large groups of people is not helpful in a book. Talking about the casual Friday night dinners at Startup Weekend in a book is not helpful either. You come away from reading the book thinking Startup Weekend (the event) sounds amazing, but you are no closer to actually pulling off any of these things in a weekend on your own time. Instead, it feels like you just watched an infomercial.
One big problem with the book: the introduction is too long. It is 20 pages, making the remainder of the book 130 pages or so. The story of how Startup Weekend . . . started up . . . is interesting, but would have been better at the end of the book. You definitely want to know more about Startup Weekend when you read the content, but its hard to care very much when its placed at the beginning.
130 pages is long enough to accomplish great things if you do it right, but this book just doesn't deliver.Read more ›
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I bought this book based on a friend's recommendation who had been to Startup Weekend and enjoyed it. I made the assumption that the authors were all seasoned serial entrepreneurs with years of experience through thick and thin. Reading the intro, it became clear that their startup story was in starting Startup Weekend itself! The story goes that one of them really wanted to do a startup and began working on one, heard about startup weekend, and decided to join the core group and make that his startup. Hmmm.
To me, the book had a lot of cookie cut, theoretical information that you could find in any entrepreneurship 101 textbook on starting a business but lacked depth.
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Like other reviewers, I picked up this book because of the subtitle, "How to take a company from concept to creation in 54 hours." In short, the solution is "Attend a Startup Weekend." The book itself does not give much information, and is clearly geared towards advertising the Startup Weekend events. I'm a little offended at this because I felt like I wasted money, and my time, to simply walk away feeling advertised towards. Unless you are going to a Startup Weekend and really want to have a preview from the founders, I'd skip this book and grab another startup-based title.
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While I like the concept of Startup Weekend, the book was seriously lacking depth and details. This book was more of a brochure for the movement instead of a how-to. I suggest reading the Lean Startup instead.
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Sitting in an airport for 1.5hrs I have read this book cover to cover and can assure you it's not worth your investment. The book is no more than a critique of the Start Up weekend and is terribly light if not completely absent of any in-depth direction as to how this process may be run outside the Startup Weekend model. Mixed with light-weight business theory and advice on how to brainstorm and refine ideas (like that's such a new idea I've never thought of) the book is clearly pitched at an IQ just above braindead. I can't get a refund on My book but I can suggest (strongly) that you do not waste your money or time wondering whether this colorful cover contains any substance - it doesn't. Very disappointing
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Instead of actually outlaying a detailed guide for taking a company from concept to creation in 54 hours like the title suggests, this book just tells you all the great reasons to attend the organization's event "Startup Weekend". I'm sure it's a great event but the book was a waste of time.
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I was really excited about getting a copy of this book. The subtitle "How to Take a Company From Concept to Creation in 54 Hours" was a great premise. Unfortunately, however, the book serves primarily as an extended-brochure for the authors' own company, Startup Weekend, which provides workshops and seminars to entrepreneurs. It offers several very general suggestions but does not fulfill the promise of teaching you how to create a company in 54 hours. Its a shame the authors failed to execute on this idea and promise to readers.... Sad.
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