The list author says: "There are thousands of books, but you can start with these. I recommend them in my classes and use them for my own reference. There's a heavy emphasis on strategy, followed by some tactical."
"My own book based on the many presentations I've given about marketing and social media, and packed with even more detail. It explains where social media fits in your marketing strategy, how to choose the right sites to participate in and how to save time doing it."
"For what goes into a press kit to ideas for tips releases and dealing with the media, this is a gem. Had my first interview with a magazine recently, and I sailed through with flying colors thanks to this book."
"Once you've got your strategy down, the Guerilla Marketing books will help you focus on the tactical aspects. In other words, they'll give you ideas for getting the job done. If you don't have you're strategy in place though, it's going to be hard to know which ones to choose. You might want to read Philip Kotler's book first."
"Read this book to get a clear understanding of the basic principles of graphic design. It's very straight forward with excellent examples of what to do. Particularly useful if you can't afford to hire a designer and at least want to make improvements in your own materials."