Customer Reviews

State of The Art Marketing Research

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As a researcher I have found this book to be an excellent guide for my work. State of the Art is great in helping to know what to look for in doing mall interviews, focus groups and mail studies. It give excellent explanation of sampling, designing questionnaire and everything relevant to the research industy. I would highly recommend this book for newcomers to the world of research as well as to the experienced researcher.

Blankenship has written and updated this volume to maintain its role as a comprehensive guide to market research, and to a point it succeeds. It is an ideal introduction for non-researchers, for example marketers who wish to bone-up on research methodology and project considerations before engaging with research supplier. It is also a great overview for new researchers.

But in being written for marketers, the text doesn't get inside each facet of research deeply enough, and for an experienced practitioner there just isn't sufficient depth here.

From a methodology point of view the text is also somewhat mainstream and dated, and while this edition has played catch-up with on-line surveys, it doesn't deliver a sense of where the profession of market research is heading. State of the Art?The cover-art of binary digits rather sums it up. Isn't research supposed to be about people?

A great and comprehensive book for marketers, that deserves points for its discussion about how research drives strategic decisions - but this is simply not crunchy enough for people whose business is to understand consumers more deeply.

Hello, I bought this book on December 2006 for developing a market research for a client. I was interested in the develop of a survey and the statistical concepts you have to get for the researh, but in this particular aspect this book is just a basic guide. I think it's good for those who are not going to develop a survey research but necessary for the ones who would like to know alternatives and examples for market research. Not so applicable for Mexico, just a global idea.

About 2 months after the purchase of the book; no book received. Email sent to seller has not met with a response or explanation. At this point, I could never recommend this seller. Money has been paid and no product to show for it. Not Happy!