Statistical Methods in Customer Relationship Management and over one million other books are available for Amazon Kindle. Learn more
Buy New
$94.02
Qty:1
  • List Price: $102.95
  • Save: $8.93 (9%)
Only 6 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $2.13
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Statistical Methods in Customer Relationship Management Hardcover – September 24, 2012

ISBN-13: 978-1119993209 ISBN-10: 1119993202 Edition: 1st

Buy New
Price: $94.02
27 New from $50.00 10 Used from $50.00
Amazon Price New from Used from
eTextbook
"Please retry"
Hardcover
"Please retry"
$94.02
$50.00 $50.00
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Statistical Methods in Customer Relationship Management + Customer Relationship Management: Concept, Strategy, and Tools + CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers (Unknown Series)
Price for all three: $152.81

Buy the selected items together

NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Hardcover: 286 pages
  • Publisher: Wiley; 1 edition (September 24, 2012)
  • Language: English
  • ISBN-10: 1119993202
  • ISBN-13: 978-1119993209
  • Product Dimensions: 0.7 x 6 x 9 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,470,860 in Books (See Top 100 in Books)

Editorial Reviews

Review

“Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.”  (Zentralblatt MATH, 1 May 2013)

 

 

From the Back Cover

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

Statistical Methods in Customer Relationship Management:

  • Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
  • Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
  • Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
  • Presents models and concepts that span across the introductory, advanced, and specialist levels.

Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.


More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5.0 out of 5 stars
5 star
1
4 star
0
3 star
0
2 star
0
1 star
0
See the customer review
Share your thoughts with other customers

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By ServantofGod on January 14, 2014
Format: Hardcover
Whilst most CRM books speak of ideologies and people factor, this book goes far above and beyond through well organised elaboration of very sophisticated statistical models, detailed SAS codes/procedures and solid real life cases etc with focus on acquisition and retention that even highly advanced practitioners would be satisfied. In short, recommended!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images