The chief executive officer of a corporation is not much different from a public school administrator. While CEOs base many of their decisions on data, for school administrators, this type of research may conjure up miserable memories of searching for information to meet a graduate school requirement. However, the value of data-based decision making will continue to escalate and the school community--students, teachers, parents and the general public--expect this information to come from their administrators. Administrators are called on to be accountable, but few are capable of presenting the mountain of data that they collect in a cohesive and strategic manner. Most statistical books are focused on statistical theory versus application, but Statistics Made Simple for School Leaders presents statistics in a simple, practical, conceptual, and immediately applicable manner. It enables administrators to take their data and manage it into strategic information so the results can be used for action plans that benefit the school system. The approach is 'user friendly' and leaves the reader with a confident can-do attitude to communicate results and plans to staff and the community.
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Susan Rovezzi Carroll is president of Words & Numbers Research, a Connecticut marketing research firm that she founded in 1984 and provides customized information upon which corporations, school systems, hospitals, and other institutions can base strategic decisions. David J. Carroll is vice president of Words & Numbers and provides expert help to school systems in program evaluation and strategic planning.
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