Amazon.com: Statistics for Marketing and Consumer Research (9781412911221): Mario Mazzocchi: Books


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
Sell Back Your Copy
For a $6.98 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Statistics for Marketing and Consumer Research
 
 
Share your own customer images
Search inside this book
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Statistics for Marketing and Consumer Research [Paperback]

Mario Mazzocchi (Author)
5.0 out of 5 stars  See all reviews (1 customer review) |
List Price: $62.00
Price: $46.97 & this item ships for FREE with Super Saver Shipping. Details
You Save: $15.03 (24%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Only 5 left in stock--order soon (more on the way).
Want it delivered Tuesday, February 28? Choose One-Day Shipping at checkout. Details
Textbook Student FREE Two-Day Shipping for students on millions of items. Learn more

Formats

 Amazon Price New from Used from
Hardcover $116.00   -- --
Paperback $46.97   -- --
Sell Back Your Copy for $6.98
Whether you buy it used on Amazon for $43.00 or somewhere else, you can sell it back through our Book Trade-In Program at the current price of $6.98.
Used Price$43.00
Trade-in Price$6.98
Price after
Trade-in$36.02

Book Description

Publication Date: June 5, 2008 | ISBN-10: 1412911222 | ISBN-13: 978-1412911221
Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:

- Sampling

- Data management an statistical packages

- Hypothesis testing

- Cluster analysis

- Structural equation modelling

Frequently Bought Together

Statistics for Marketing and Consumer Research + Strategic Market Research: A Guide to Conducting Research that Drives Businesses + Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Price For All Three: $76.69

Some of these items ship sooner than the others. Show details

Buy the selected items together

  • In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • Strategic Market Research: A Guide to Conducting Research that Drives Businesses by Anne E. Beall PhD Paperback $9.95

    Usually ships within 1 to 3 weeks.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

  • Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery Hardcover $19.77

    In Stock.
    Ships from and sold by Amazon.com.
    Eligible for FREE Super Saver Shipping on orders over $25. Details

Customers Who Bought This Item Also Bought

Product Details

  • Paperback: 432 pages
  • Publisher: Sage Publications Ltd (June 5, 2008)
  • Language: English
  • ISBN-10: 1412911222
  • ISBN-13: 978-1412911221
  • Product Dimensions: 9.4 x 6.7 x 1 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #132,863 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

More About the Author

› Visit Amazon's Mario Mazzocchi Page
Mario Mazzocchi
Discover books, learn about writers, read author blogs, and more.
 

Customer Reviews

1 Review
5 star:
 (1)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

4 of 4 people found the following review helpful:
5.0 out of 5 stars Review "Statistics for Marketing and Consumer Research", May 7, 2009
By 
C. Grebitus (Edmonton, Canada) - See all my reviews
(REAL NAME)   
Mazzocchi provides a basic understanding and knowledge of statistical procedures relevant for marketing and consumer research. He addresses most important issues for this field such as data collection; sampling, probability and inference as well as multivariate statistical methods. He demonstrates this with numerous diverse real-life situations. I like most that each chapter is introduced by 'learning outcomes' and required 'preliminary knowledge'.
This is an interesting book with complex statistical procedures written in a simple, easy-to-understand way. It should appeal to all readers who want to learn the applications of these techniques; especially, to graduate/ PhD students. Overall, I highly recommend this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:
Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hhold inc, secondary consumer data, chicken expenditure, scree diagram, personal transport equipment, factor analysis equation, nesting distance, internal preference mapping, heavy shoppers, transformed proximities, marketing and consumer research, original variability, household reference person, probabilistic sampling methods, multivariate plots, mean comparison tests, chicken consumption, discrete choice models, random extraction, manifest indicators, univariate plots, household income range, recreation expenditure, electoral surveys, different measurement units
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Open the Trust, Theory of Planned Behavior, European Union, Cont'd Variable Description Variable Description, General Proc, Extraction Method, Total Alcoholic Beverages, National Lottery, Consumer Segment, Kendall's Tau, R-Square Adjusted R-Square Std, Econometric Views, Cronbach's Alpha, Mean Std, United Kingdom, Consumer Expenditure Survey
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Search Inside This Book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 
(1)
See all 2 tags...

Your tags: Add your first tag
 
See most popular tags

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
Search Customer Discussions
Search all Amazon discussions
   
Related forums

So You'd Like to...


Create a guide

Look for Similar Items by Category

Look for Similar Items by Subject

Search Books by subject:





















i.e., each book must be in subject 1 AND subject 2 AND ...