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Status Update: Celebrity, Publicity, and Branding in the Social Media Age Hardcover – November 26, 2013
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About the Author
Top Customer Reviews
Marwick's portrayal of Silicon Valley is balanced, but it's definitely not positive. She paints a picture of status seekers who sound like they're straight out of an Edith Wharton novel. She also shows how the start-up, libertarian mindset also contributes to crazy labor practices that hurt workers. She talks about how workers put in crazy hours and take less money because they are enraptured by the relatively few "Web 2.0" success stories we're all familiar with. It's useful to note that her book pissed off a bunch of tech commenters (in various comment sections), so if you're making people mad it means you're doing some solid work and willing to look critically at your object of study.
The only reason I didn't give the book 5 stars was that it was a bit theoretically light in points. Still, read the book. It's entertaining and worth the price of admission if only for her take down of silly self help books about succeeding with social media.
I must say that it did take me a bit to get into this book. I put it down for a while, thinking it was going to be a really heavy read. But, it turned out to be quite the fascinating book! It was a lovely walk down memory lane for me, with names like Kevin Rose, Veronica Belmont and Leo LaPorte! Many others are mentioned, but these happened to be the most familiar to me. The author refers to them as micro-celebrities. They are "famous" to certain people, and are expected to be more accessible to their fans than are Hollywood type celebrities. She takes the reader with her to the glitzy parties and day to day lives of these people. Also explored are the wannabes and how they attempt to integrate into the scene!
The latter parts of the book explore topics such as micro-celebrity in detail, along with life streaming and self-branding. Very well written, it flows well and is easy enough to read! Highly recommended for those interested in the inner workings of the people in Silicon Valley.
Disclaimer: Marwick is a colleague of mine, none-the-less it's rare for me to enjoy a book in my field such that I take my time and read it thoroughly, which I did here.
Most Recent Customer Reviews
Nicely written, smartly analysed and researched, this book is a fantastish study about celebrity, publicity, and branding. Read morePublished 14 months ago by Pedro Demo
Incredibly insightful on the ways that "microcelebrity" changes how people navigate their careers. Read morePublished 15 months ago by Gina Neff