This book is essential reading for any manager who has to make competitive decisions -- decisions which affect the competitive success of a corporation or business unit. The book is unique in that it is based on detailed research spanning a decade of dramatic competitive change. Thanks to the internet, globalization, technological and demographic change, the velocity of competition is increasing and competitive decisions have to be made faster. The book, however, shows that many senior managers are unprepared and unable to meet quite common competitive challenges even half the time. Moreover, many firms have developed cultures where people do not trust each other with information critical to competitive success. Employees can spend more time competing with one another for the bonus pool than dealing with the real competitive forces.
This book will equip managers with the intelligence and knowledge they need to make good competitive decisions at all levels of the organization.
Contents: The Role of Competitive Intelligence in Improving Corporate Competitiveness; The Need for Better Competitive Intelligence to Compete in the Future; Corporate Capability to Deliver CI to Decision Makers; How Corporations Manage Their Competitive Intelligence Function; Benchmark Comparisons in CI Practice; Why Don t Corporations Make Better Use of CI?; The Survey and the Sample Profile.
