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Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Clarendon Lectures in Management Studies) Hardcover – October 7, 2010


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Product Details

  • Series: Clarendon Lectures in Management Studies
  • Hardcover: 400 pages
  • Publisher: Oxford University Press; First Edition edition (October 7, 2010)
  • Language: English
  • ISBN-10: 019921896X
  • ISBN-13: 978-0199218967
  • Product Dimensions: 1 x 6.5 x 9.6 inches
  • Shipping Weight: 1.6 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #947,669 in Books (See Top 100 in Books)

Editorial Reviews

Review


"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)


About the Author


Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. His books include Microsoft Secrets and Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft, which was named one of the ten best books of the year by Businessweek.

More About the Author

Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management at the MIT Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. His research focuses on technology management and strategy, especially in the software business. He received an undergraduate degree from Princeton University and a Ph.D. from Harvard University. He also completed a postdoctoral fellowship in production and operations management at the Harvard Business School. He has been a Fulbright Fellow and a Japan Foundation Fellow at the University of Tokyo. In 2009, he delivered the 13th annual Clarendon Lectures in Management Studies at Oxford University and was named one of the most influential people in technology and IT by Silicon.com. Professor Cusumano is a director of a leading Indian IT services company, Patni Computer Systems (NYSE: PTI, www.patni.com), and of an interactive voice communications provider, Eliza Corporation (www.elizacorporation.com). He is also an advisor to FixStars Corp. (www.fixstars.com), which builds high-performance computing applications for clusters of Sony Playstation consoles and other multi-core processor blade servers; and Buzzient (www.buzzient.com), a social media analytics and integration firm. He is the author or co-author of 8 books, including The Business of Software (2004), Platform Leadership (2002), Competing on Internet Time (1998), and Microsoft Secrets (1995).

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6 of 6 people found the following review helpful By Leif C. Ulstrup on March 3, 2011
Format: Hardcover Verified Purchase
Professor Cusumano's "Staying Power" is a major contribution in the field of business strategy.

I am in the business of technology and management strategy consulting and think his ideas have enormous value to any executive grappling with the implications and opportunities of cloud-computing enabled business. His six principles are easy to grasp. They are deceptively simple and are particularly powerful in a commercial and public sector business climate of austerity where new business models are emerging that will fuel our next growth cycle, but are disrupting incumbents. The introduction of cloud computing is beginning to have a disruptive effect on a wide range of business. Living through that disruption in day-to-day business can make it hard to see the bigger patterns at play and think through what the future state will look like. Professor Cusumano's elaboration of the platform/complementer services model with his excellent historical context and current market analysis makes it much clearer where we are headed in my industry and to seize emerging opportunities.

I purchased the book based on an Amazon recommendation and I am very grateful I did. The book is written in a more academic style than is typical of the more popular style business and management books. In fact, I picked it up and sat it down several times before committing to the book. It is not a book designed to skim. It requires concentration and focus to understand how Professor Cusumano has reached the conclusions he has. His ability to characterize the current disruptive innovation cycle in the information technology business using his analysis of the history of both the information technology and automotive industry is excellent.
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4 of 4 people found the following review helpful By J. S. on February 23, 2011
Format: Hardcover
"Staying Power" is one of these rare books on strategic management that is both thoughtful and engaging. The author uses real examples and established companies from different industries and different countries, to illustrate a number of principles that hold for all companies. The "six enduring principles" presented in the book may not be obvious at first, but they are fundamental principles to guide you in improving the performance of your company or business unit, new or mature, small or large. The principles come alive with the examples. The examples are so vivid and well told that any experienced manager will be able to feel inside the respective company, looking carefully at the case in point and interiorizing what each principle is about and how to put it in practice in her or his company or business unit. This book is not a "quick read", but you can read it effectively one principle (one chapter) at a time. Your time will be very well rewarded.
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4 of 5 people found the following review helpful By V.A. on November 22, 2010
Format: Hardcover
Staying Power book builds upon the material covered in his earlier books "business of software" and "platform leadership" and takes it to the next level. This book is a good read for anyone connected with software strategy or for senior executives in a technology company. Cusumano has taught strategy courses at MIT for over 15 years and he lays down some of the fundamental strategies for attaining and maintaining a leadership position in a technology industry.
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Format: Kindle Edition Verified Purchase
Definitely a recommended book for strategy and technology practitioners. Although its content can become quickly outdated due to the fast-moving tech industry, the six principles seem to endure the test of time and provide a good lens to analyze the present.

The book talks a lot about Microsoft's Windows platform, when today we are experiencing its demise. The reader has to apply to current examples by analogy, but it proves relatively easy due to the theoretical clarity of the concepts herein.
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Format: Hardcover
Michael A. Cusumano, a veteran researcher at MIT, looks for patterns of lasting success in his latest book, Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World. In it, he reviews the companies he has studied in depth during his career -- first, Toyota and the broader Japanese auto industry in the late 1980s, and then Microsoft, Intel, and other information technology companies in the 1990s -- to identify "the big ideas that create staying power and superior performance." These are the principles that should have enormous value for managers in all industries.

As the book's title indicates, Cusumano is concerned with success over the long term. He writes, "I concluded that a handful of principles -- I have chosen six -- appear to have been essential to the effective management of strategy and innovation over long periods of time." It's worth noting his use of words like appear and I concluded, which admit subjective judgment, rather than claiming a measure of truth or scientific precision. Indeed, there's no pretense of conducting quantitative analysis in this book; rather, it represents an effort to seek patterns from in-depth case studies.

The first two principles describe fundamentally different ways of thinking about strategy and business models. Platforms, not just products draws on the successes of Toyota and Microsoft to illustrate the power of a strategy that generates complementary products, builds positive feedback, and makes incumbents harder to dislodge. In both companies, global leadership was based on the ability to create platforms, not just stand-alone products.
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