"[The book's] six principles represent a set of guidelanes that executives in any company or industry should consider in order to achieve high performance over the long terms."--Strategy+Business (named a 2011 Best Business Book)
About the Author
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software
was named one of the top business books of 2004 by Steve Lohr of the New York Times
. The international best-seller Microsoft Secrets
(1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft
(1998, with David Yoffie) was named a top-10 Business Week book.