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A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era.
In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity.
Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation.
Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan.
In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.Julia Angwin on Stealing MySpace
Porn. Hacking. Spyware. Spam. Spy cameras you can hide in your shoe.
Prior to launching MySpace, the founders dabbled in all of the above. Relentless marketers and knockoff artists, their story also included a boardroom coup, broken friendships, betrayals, litigation and a pair of feuding media moguls--Sumner Redstone and Rupert Murdoch.
When I stumbled on the history of MySpace, I quickly realized it was not your typical Silicon Valley saga. There were no computer geniuses dropping out of prestigious universities, no fancy algorithms, no computers in garages. In short: The MySpace tale was manna from journalistic heaven--I had to write it.
It was also a serious lesson about the evolution of the Internet. The success of these ragtag marketers from Los Angeles demonstrated an important change in our culture: Technology had finally become relatively easy to use. Innovation was no longer confined to the digital elites. MySpace's success was largely due to the fact that it put its customers first, and technology second.
Still, as it grew, MySpace's lack of tech savvy has been its Achilles Heel. Today, MySpace is being forced to play technological catch-up to rival social networking site, Facebook, and it's not clear if it will succeed.
The final chapter of the MySpace story has not yet been written. But the unlikely tale of how MySpace was born is one that begged to be told. --Julia Angwin
This book was rated VG but there was NO mention that there was NO DJ! This was meant to be a gift and the lack of DJ made a huge difference. Read morePublished 1 month ago by Book Lover
This is an interesting book that I would class in the category of nearly history. Similar to Time awarding Hitler the man of the year award this book reviews the history of MySpace... Read morePublished 3 months ago by Pen Name
This book is long because it has painstaking detail of the path of MySpace from a kluge of ideas to (in its day) the web's #1 site. Read morePublished 6 months ago by David Forel
Having worked in the LA online space part of the period covered in this book this was like walking down memory lane. Read morePublished on October 18, 2012 by Michael Stenbakken
I'm a sucker for business investigative narratives, and while that sounds boring, the book will show you otherwise. Read morePublished on July 10, 2011 by Daniel
I couldn't help but think of the expression, "truth is stranger than fiction," as I was reading this book. Read morePublished on March 25, 2010 by Nancy Loderick
This book has been researched thoroughly, written superbly, reads quickly, and overall a very good business history of MySpace. Read morePublished on November 16, 2009 by Mark Witczak
When the author states that one of the main characters drove away from a meeting in his "Acura Infiniti Q45," you know this book was rushed to publication in order to cash in on... Read morePublished on November 2, 2009 by V. Reddy
I recently read the book Stealing MySpace by Julia Angwin and it was amazing to read about the merry-go-round and internal drama that revolved around the control of MySpace's... Read morePublished on October 21, 2009 by DevonS