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Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks [Kindle Edition]

Shel Israel
4.7 out of 5 stars  See all reviews (22 customer reviews)

Print List Price: $6.99
Kindle Price: $2.99
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  • Length: 76 pages
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Book Description

Tech StartUps are built on dreams, teams and technology. But to turn vision into reality you really need to be skilled at presenting to investors, the media and increasingly at conferences. Stellar Presentations explains the strategy of the public presentation. More than that it is filled with handy tips at how to be memorable and persuasive when talking from the front of the room.

Author Shel Israel [Naked Conversations, Twitterville] is an accomplished speaker who has been coaching startup executives on how to present at conferences such as TechCrunch Disrupt, LAUNCH and DEMO for many years. He has also been a conference reviewer, reporting on hundreds of presentations.

Above all, he is a story-teller. Israel has filled this short book with anecdotes of successes and mistakes made in recent years by companies he has known. He is also funny, making this short book a most enjoyable read.

Product Details

  • File Size: 82 KB
  • Print Length: 76 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0073ZP01E
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #939,582 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Create Stellar Presentations with Coach Shel Israel February 10, 2012
Format:Kindle Edition
Shel popped me an email to see if I would kindly read and review his newest book, Stellar Presentations: An Entrepreneur's Guide to Giving Great Talks, and I happily obliged. Shel Israel explains the impetus behind this book himself: Create Stellar Presentations with Coach Shel Israel

"Stellar CVR 199x3002 Create Stellar Presentations with Coach Shel IsraelI decided to write Stellar Presentations, a small book for a niche market that I know and love. This is a book for tech entrepreneurs who need to present at conferences. I hope you find it useful."

To me, however, it is so much more. This book is conversation and personal, allowing the rest of us to have a taste of Shel as our personal business coach.

While the book gets into the nitty gritty of presenting your new tech start-up to venture capitalists, it's much more generally accessible than that. It offers tips that can be mapped to any sort of presentation you'll need to make on any subject because it addresses issues interesting to anyone who needs to do any sort of public speaking. For example, I believe I will stop winging it when I am up on stage. Shel has finally convinced me that practice does make perfect and even though I may well be a subject matter expert, I am not a public speaking expert, which is something needs to prepare for:

"I don't wish to overstate my point. You probably don't have time to practice 10,000 hours for your talk. Nor is the challenge before you quite as difficult as composing a Mozart masterpiece. But public speaking does require a lot of practice."

But this sort of practice demands brevity and prioritization because time is the enemy of the presenter's presentation:

"As a speaker, your constraint is not space, but time.
Read more ›
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3 of 3 people found the following review helpful
5.0 out of 5 stars Must read February 8, 2012
Format:Kindle Edition
there have been a lot of books that attempt at helping entrepreneurs tell the story, but none provide the detail and examples needed to bring a presentation to life. Shel's masterfully shared his experiences working with some of the top entrepreneurs. Read the book once for enjoyment. Read the book again as a reference guide.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Pitching a new product? You must have this book. February 10, 2012
Format:Kindle Edition
What's this? A book on presenting that contains not a single slide? What an unexpected and brilliant idea. Your presentation is never your slides. It's the story you tell. If you are an entrepreneur or developer pitching a new technology company or product, this book is a good investment. If you plan to present at one of the major tech conferences, it's a necessary investment. The advice and coaching are solid and specific. While the insights of this book can be applied to all presentations and speeches in any endeavor, there's a special merit to its tight focus. Pitching new products and companies is a specialty and Shel Israel is an experienced and savvy specialist.
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2 of 2 people found the following review helpful
4.0 out of 5 stars A book on Steroids!!! February 5, 2012
Format:Kindle Edition
A brilliant, short book but with depth in content. Shel has nailed the presentation and story-telling aspect of great talks. The anecdotes he has shared are worth reading, I finished it at one go and found it a bit short. hope Shel comes out with another revised version soon. The price @ $9.99 seems a bit high, it could have been $5.99 or less.

To all presenters, there is something in this short book for each one of you, do not miss it.
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1 of 1 people found the following review helpful
I follow @shelisrael on twitter and occasionally chat to him there.

Happened to see a tweet from him last week offering a copy of his book to anyone who would then review it so I took the opportunity. I bought and read a previous book of his - Twitterville and have also sampled his 2006 Naked Conversations.

I really enjoyed it. 71 pages (so as someone else said the price could be a little high) but on the other hand I have previously happily paid that price for really well written books which were also an hour'ish in the reading.

This is a topic I have read about and taken advice on for years and this summarises the best of that. He teases out the contradictions in the space and gives entrepreneurs the confidence to go out and win audiences over. Precious little structural stuff (you know the bullet point, image and font size kinda advice) and much more so about the tone and passion which are so essential in the delivery of a memorable pitch.

Nice one. Or as we say in Ireland "deadly". Oh, should say it is $4.99 on Kindle for April. That hikes it nicely from 4 stars to 5.

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1 of 1 people found the following review helpful
5.0 out of 5 stars Actionable one-stop guide! May 2, 2012
There are a lot of guides, books, blogs etc. dedicated to this topic.
So in that sense, Shel is not talking about anything new.

However what is very well done, is Shel's ability to distil all the knowledge espoused (by everyone who talks about this topic, including himself) online and offline into a short, no B.S guide on how to think about, construct and deliver your presentations.

It doesnt matter how much experience you have with public speaking, there's a good chance that you will learn something(s) new from this book - which is saying a lot given how short the book is.

I also consider the length of this book to be one of its greatest assets. To me it demonstrates Shel's respect for the readers time and allows you to get on with the business of putting into practice everything you've just learned as quickly as possible.

It's a no-brainer to read this book if you are going to deliver presentations, irrespective of whether you are an entrepreneur or not.
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Most Recent Customer Reviews
3.0 out of 5 stars I think many people beginning their exploration of Speaking/Presenting...
Short, somewhat entertaining but essentially I didn’t see anything new, yet considering the price, size, and electronic delivery, I think many people beginning their exploration of... Read more
Published 8 months ago by Tom Dolan
5.0 out of 5 stars Read once and read again
Stellar Presentations by Shel Israel is a great book on public speaking. Simple, conversational and easy to understand. Read more
Published 19 months ago by Geetika
4.0 out of 5 stars A very good guide to any speaker, some issues with editing keep it...
The book advocates a storytelling-based approach to presentations as contrasted with a Powerpoint-based approach. Read more
Published 21 months ago by Ville Kilkku
4.0 out of 5 stars Great Read; Great Reference
I purchased this book nearly three months ago when Shel mentioned it was available in a Tweet that was pushed to Facebook. Read more
Published on May 1, 2012 by Rick Ladd
5.0 out of 5 stars Short, Sweet, Spot On
I'm a PR consultant working in Japan who has been looking for a guide that will teach Japanese entrepreneurs how to tell their stories simply with passion and clarity. Read more
Published on April 16, 2012 by Amazon Customer
4.0 out of 5 stars Have Fun With It!
"Making a public presentation is damn hard. But if you really want to succeed, if you really wish to be stellar, then have as much fun as you possibly can while standing in front... Read more
Published on April 12, 2012 by Kevwrex
5.0 out of 5 stars A great book and it just helped me in my presentations recently.
This is a great book, and so fortunately I read it last month before I came to SXSW. At SXSW in Austin, my startup "Discoverful" was one of the selected mobile app showcase in... Read more
Published on April 9, 2012 by Robert Mao
5.0 out of 5 stars Short and sweet
Although I have been following Shel on social networks since discovering Robert Scoble on Friendfeed many years ago, I had never read any of Shel's stuff until today. Read more
Published on April 5, 2012 by Hao Chen
5.0 out of 5 stars Great guide for a startup CEO's to learn public speaking
I have made many public speeches, and I enjoy giving them. And I have a lot of experience of building successful start up tech companies. Read more
Published on April 3, 2012 by Rodster
5.0 out of 5 stars Fabulous Resource for Start-up Mentors and Entrepreneurs.
I have helped entrepreneurs with presentations for more than 20 years.... if only I had this to send to an entrepreneur prior to working with them, I could have saved so much time... Read more
Published on April 1, 2012 by Caroline S. Di Diego
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More About the Author

Shel Israel helps businesses tell their stories in engaging ways as a writer, consultant and presentation coach. He writes The Contextual Beat column for and has contributed to BusinessWeek, Dow Jones, FastCompany and American Express OpenForum.

He frequently collaborates with Robert Scoble, who is among the world's best-known tech journalists. In his day job as Startup Liaison Officer for Rackspace, the open cloud computing company, Scoble travels the world looking for what's happening on technology's bleed edge. He's interviewed thousands of executives and technology innovators and reports for Rackspace TV and on social networks. He can be found @scobleizer on Twitter and as Robert Scoble on other social networks. Email him:

Israel has keynoted alone and with Robert Scoble more than 100 times all over the world. You can follow him on his Forbes column, The Contextual Beat.


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