Reneuvo Hair Enhancement Products, designed for both men and women, were carefully forumulated to make hair look brighter, luxurious, more lively and to create the optimal scalp environment for hair growth. Step 1 Shampoo is a mild and medium sudsing ultra deep cleansing, highly concentrated shampoo enriched with Aloe Vera and Biotin to cleanse the hair and scalp. Also very effecitive for giving the hair luster and body. Active ingredients reduce and block DHT production. Highly effective for both men and women. Vitamins have been added to help maintain healthy hair.