A guide to getting noticed! The major challenge facing a business today is standing out from the crowd, getting noticed in a noisy overcrowded marketplace. This book offers a fun, fresh approach to attracting the spotlight. Branding, positioning, public speaking, publicity & writing & performing a 30 second infomercial are all covered from the perspective that All Business is Show Business. Bursting with stories, this book is an engaging easy read.
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From Publishers Weekly
A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to "show business how to use show business to get business." In a conversational style aimed at media-shy entrepreneurs and CEOs, Tsufit breaks down the rules of stage and film into easily understandable tips and slogans. Business is a seduction, she says, and the trick is to get the customers to come to you. While her basic idea is sound, Tsufit seems more at home with catchphrases than content. "Put on your own show," she exhorts, and "make your name the star attraction"-but she doesn't always show the reader how. Her most practical advice is about developing a 30-second script about your business, to be delivered whenever occasion demands. Though she's more of a cheerleader than a hands-on instructor, Tsufit herself provides a convincing role model. The book is infused with amusing anecdotes and examples of her own "inner chutzpah," which are just as instructional and fun to read as the lessons that she extracts from them. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to "show business how to use show business to get business." In a conversational style aimed at media-shy entrepreneurs and CEOs, Tsufit breaks down the rules of stage and film into easily understandable tips and slogans. Business is a seduction, she says, and the trick is to get the customers to come to you. While her basic idea is sound, Tsufit seems more at home with catchphrases than content. "Put on your own show," she exhorts, and "make your name the star attraction"-but she doesn't always show the reader how. Her most practical advice is about developing a 30-second script about your business, to be delivered whenever occasion demands. Though she's more of a cheerleader than a hands-on instructor, Tsufit herself provides a convincing role model. The book is infused with amusing anecdotes and examples of her own "inner chutzpah," which are just as instructional and fun to read as the lessons that she extracts from them. (Apr.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --Publishers Weekly (Feb. 2008)
"Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves." --Midwest Book Review, May, 2008
A take on all of advertising with thoroughly researched advice. Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves. --Book Review
"Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves." --Midwest Book Review, May, 2008
A take on all of advertising with thoroughly researched advice. Getting noticed is the first thing one needs to do before they do anything - because if it's done when no one is watching, there is no point to it in the first place. "Step Into the Spotlight!: A Guide to Getting Noticed" is a guide for businesses to help their brands get into the public eye, because knowing of your product's existence is literally half the battle. "All Business is Show Business" is a claim stated on the books cover, and it's all too true. A take on all of advertising with thoroughly researched advice, "Step into the Spotlight: A Guide to Getting Noticed" is highly recommended for anyone in charge of a new product and for community library business shelves. --Book Review
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
3.0 out of 5 stars
Tsufit is Sark for Suits,
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This review is from: Step Into the Spotlight!- 'Cause ALL Business is Show Business! (Hardcover)
I've enjoyed flipping through Tsufit's new book. It's not exactly the kind of book you would sit down and read cover-to-cover, but more one that you keep handy for right after a painful conference call or one of those incredibly long work days that seem to stretch as long as an average week. A quick flip will lead you to a little perspective, a fun anecdote or an exercise in figuring out, well, you.
And, all written in the chatty, playful voice of a woman who divides her career among executive coaching, book writing and stand-up comedy. It's incredibly reminiscent of what Sark did for everyday creativity. Her scribbly journals and stream-of-consciousness creative guides at once elevate playfulness and introspection, seeking to loose a little wild creativity. Tsufit may be a bit more buttoned up, but you can quickly see that her message isn't the words on the page, it's what she wants to inspire in her reader. A little confident, sassy business savvy that feels like you found it yourself.
4 of 4 people found the following review helpful:
4.0 out of 5 stars
Step into your Greatness Spotlight,
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This review is from: Step Into the Spotlight!- 'Cause ALL Business is Show Business! (Hardcover)
When you think about reading a business book you often wonder if you are going to be able to make it through it. That is NOT the case with Tsufit's "Step into the Spotlight". It is such a fun read! But even more important than that she gives you practical ideas that you can put into practice. She helps you not only think outside of the box, but think outside of yourself, so you really find the authenitic you. And any great product or service starts with You in the Spotlight.
From The Successinator Laura Johnson
3 of 3 people found the following review helpful:
5.0 out of 5 stars
It's Never Too Late To Shine,
By
This review is from: Step Into the Spotlight!- 'Cause ALL Business is Show Business! (Hardcover)
I was given this book by my Corporate Trainer who said she usually does not endorse written materials outside the company. However, she felt this is a 'must read' for all her Managing Directors.
I read this book with a 'know-it-all' attitude, and wow, I was smacked in the face. I love it! I want more! I'm going to get your other books too! I am going to recommend this to my members, and maybe buy a dozen and give them out for members that refer others. Thank you, again. You made me feel it's not too late to bloom. Sincerely, Teri Schindler, Managing Director Central Coast, Ca Chapter of eWomen Network
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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