A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization [Kindle Edition]

Deltina Hay (Author)

Editorial Reviews

Product Description

The social Web has leveled the Internet playing field. You, your business, and your book are no longer at the mercy of the large search engines as more and more consumers and businesses are turning to the social Web for help making buying decisions. But, the good news is optimizing your presence in the social Web is not as difficult as you may think!

A Step-by-Step Guide to Social Media Marketing and Web 2.0 Optimization is a straightforward, easy-to-follow strategy that will lead you through the social media and Web 2.0 optimization process and help you to make your mark in the social Web.

Topics covered include (with links to examples and resources):

Creating an optimized Web site
Starting a blog or podcast
Optimizing your blog or RSS feed
Social Bookmarking sites like Technorati and del.icio.us
Sharing on sites like Digg and Propeller
Sharing media sites like Flickr and YouTube
Using Social Networking sites like Facebook and MySpace
Creating Social Media Newsrooms and Releases
Using widgets and badges

Product Details

• Format: Kindle Edition
• File Size: 69 KB
• Simultaneous Device Usage: Unlimited
• Publisher: Wiggy Press (April 27, 2008)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B0018XS780
• Text-to-Speech: Enabled
• Lending: Enabled
• Amazon Best Sellers Rank: #660,336 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

More About the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry. She is the principal owner of Dalton Publishing and the consulting and Web 2.0 development firm, Social Media Power. She also founded the innovative service, Plumb Web Solutions. You can watch more of her video tutorials at youtube.com/deltinahay.

Ms. Hay is noted for her dynamic presentations that focus on hands-on, do-it-yourself tools to truly make the Web a place where all voices can be heard and access should not be limited to those with large capital. She has presented on social media and Web 2.0 at such events as IBPA's Publishing University, the Publisher's Association of the South's Winter Conclave, the Writers' League of Texas' Editors and Agents Conference, the Pacific Northwest Bookseller's Association, and AuthorSmart.com, AuthorsAccess.com. She is a regular contributor of articles on social media and Web 2.0 to IBPA's Independent, The SPAN Connection, SiteProNews, SocialMedia.biz, and many online news sites.

Hay has the advantage over many social media consultants in that she is both a developer and a user of social media. As a publisher and small business owner, she knows firsthand how to apply the tools of social media to the industry, and as a developer, knows how to build them. While she has taught at the university level, her deep working knowledge of social media ideas as well as how to apply them in the real world make her presentations and writings some of the most exciting and accessible in the industry today. Her graduate education includes applied mathematics, computer science, and psychology. She presently teaches the online graduate-level social media certificate course for Drury University.

Though a native Alaskan, Ms. Hay lives in Austin Texas with her two cats Wolfgang and Ludwig. She enjoys hiking in the surprisingly diverse Texas State Park system, and never complains about the heat.