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Four Steps To Building A Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches Paperback – October 30, 2003


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Product Details

  • Paperback: 154 pages
  • Publisher: iUniverse, Inc. (October 30, 2003)
  • Language: English
  • ISBN-10: 0595296602
  • ISBN-13: 978-0595296606
  • Product Dimensions: 9.1 x 6.1 x 0.4 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #82,663 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Deborah Brown-Volkman is the president of Surpass Your Dreams, Inc., a successful career and mentor coaching company, that has been delivering a message of motivation, success, and personal fulfillment since 1998.

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Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.5 out of 5 stars
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See all 21 customer reviews
This book is 10 years old, but is very applicable.
The Ranch
The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas.
O. Brown
What I've really found useful is that the book breaks everything down into a step by step approach.
Taylor Ellwood

Most Helpful Customer Reviews

105 of 107 people found the following review helpful By Craig Jennings on December 4, 2003
Format: Paperback
Coaching is a peculiarly difficult service to market! You're marketing yourself, and all sorts of emotions get in the way of direct action -"I musn't boast", "I can't promote myself","Am I good enough", "I don't want to be seen as pushy" are examples I've heard. Questions of self-worth abound. Many coaches need major coaching in this area! In fact, if you don't market your coaching services regularly and aggressively, you'll sooner or later stop coaching! This book meets that need head-on, with sections on Deciding Who You Want To Coach, Creating a Program Your Target Audience Will Pay For, Creating a Marketing Strategy, and Learning How To Sell. In addition, the largest chapter, Creating a Marketing Strategy, lays out all the marketing options, and, coachlike, offers assignments to the reader to get him/her moving. I found the section on Working With The Press particularly interesting, and challenging. That alone is worth the price of the book. I run a coaching chapter in New York City, and I've invited the author to come and present her book to our membership. If you're a coach, or planning to be one, I highly recommend this book. It is a marketing seminar all by itself. It gives a very clear, well-organized and concise outline of the steps you can take to make coaching a delight - not only because of what you can contribute to others, but also because you can make a very nice living doing so!
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47 of 47 people found the following review helpful By O. Brown HALL OF FAMETOP 100 REVIEWERVINE VOICE on October 4, 2005
Format: Paperback Verified Purchase
*****

This book, though short, is succinct and very useful, very rich in content---a great guide for coaches who are wanting to begin marketing their practices. Marketing information is hard to organize, because as a coach, you really just want to know what you need to know to make your practice successful, and not a lot more than that. If you agree with me, this is the book for you.

There are lots of resources for coaches who want to delve deeper into any particular type of marketing---for example, running teleclasses---but enough basic information so that you can get started, along with time estimates, cost estimates, and estimates as to how long you would have to do any particular activity before it becomes profitable.

I really appreciated the Resource section in the back of the book covering Internet sites for sources from everything from headsets for the telephone, to e-book resources, to credit card merchants and alternatives like PayPal, etc. The Resource section is for the most part specific just to coaching, and the more general resources are useful, too, unlike some appendices.

There are assignments throughout the book for those people who enjoy exercises to assist you in actually DOING the things you need to do to market your practice. The assignments seemed good, but am using the book as a sourcebook to help me to brainstorm, so I just read over them for ideas. I cannot imagine anyone going through and doing these exercises, though, and by the end of the book NOT having a thriving practice.

This is definitely the best book I have ever read on marketing for coaches! I can't imagine how it could have been written any better or how it could have been any more helpful unless the author did the marketing FOR me :)

*****
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Format: Paperback
I love this book. It is written by a coach for someone who wants to create their own coaching business or improve their business plan for their existing coaching business. I just finished this book a few minutes ago, and I still can't believe what a wonderful book it is. I'm a SCORE counselor, one type of business coach, and I regularly counsel wanta-be entrepreneurs and small business owners on how to prepare business plans or modify existing plans. If a client came to me and wanted to start a coaching practice, then I would be giving the client the ISBN for this book right up front.

The author has her own successful coaching business. And this book includes her story about building her coaching business. She tells us what didn't work for her and what has worked for her. She gives us all kinds of insight into what to think about and do when starting your own coaching business.

Interestingly, she has a program she sells through her coaching business that goes something like this:

1. Describe what you want

2. Explore your options

3. Create your game plan

4. Implement your plan

5. Reach your goal

This program she sells is generic. It is the same program I use when I counsel people at SCORE as to how to start a business. I have my clients: (1) Describe the business they want to create, (2) Do market research, (3) Prepare their 25-35 page business plan, (4) Implement their plan, and (5) Meet their revenue targets timely.

This book tells the reader to do the above five things to start and run a coaching business. And then there is the wonderful list of resources at the end of the book on marketing, Web sites, newsletters, articles, ebooks, public speaking, networking, etc.
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30 of 33 people found the following review helpful By MT, Personal Life and Transition Coach on December 3, 2003
Format: Paperback
I found Deborah's book to be straightforward, precise and probably the most useful of anything I have read for creating and marketing my coaching practice... and all in one resource! She breaks down each of four steps clearly and concisely for even the most beginner coach. An excellent and exciting resource for any coach at most any level.
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