6 Steps to Free Publicity (Awesome English) [Paperback]

Marcia Yudkin (Author)

Book Description

Series: Awesome English | Publication Date: October 2008

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques--from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:

* Getting started--how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
* How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
* How to perform on radio, TV, or the Web like a pro.
* Publicity writing tips that ensure you'll be easily found online through search engines.
* Strategies for building an audience of fervent fans online or within a geographical or special-interest community.

Editorial Reviews

From the Back Cover

"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas--humor and creativity."

--Booklist

About the Author

Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world.

Product Details

• Paperback: 287 pages
• Publisher: Career Press; 3 edition (October 2008)
• Language: English
• ISBN-10: 1601630271
• ISBN-13: 978-1601630278
• Product Dimensions: 8.2 x 5.4 x 0.6 inches
• Shipping Weight: 11.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #965,888 in Books (See Top 100 in Books)

More About the Author

Author of 16 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in the New York Times. She is the author of 6 Steps to Free Publicity and Web Site Marketing Makeover, among others. She has landed publicity in the Wall Street Journal, Entrepreneur, Women in Business, USBanker, and dozens of newspapers around the world. Marcia lives part of the year on Maui and the rest of the time in the woods of Western Massachusetts.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars A Book You Need To Read, September 29, 2011

By 

Giselle Renarde (Canada) - See all my reviews

This review is from: 6 Steps to Free Publicity (Awesome English) (Paperback)

This book contains information I needed to know, but its delivery is what most impressed me. A book about marketing could very easily be boring. 6 Steps to FREE Publicity is not. A book about marketing could be so general that the reader can't imagine how it might be applicable to her business. Not the case, here. Yudkin provides examples from a broad range of entrepreneurs and somehow, miraculously, even when she's describing a publicity method utilized by a pet care business, I could always see a way to apply those ideas in the promotion of my books and myself as a writer.

If you are an author, as I am, and you feel like you need a stronger foundation in promoting your work but you don't want to spend a fortune doing it, read 6 Steps to FREE Publicity.

I highly recommend 6 Steps to FREE Publicity to absolutely everybody!

1 of 1 people found the following review helpful:

4.0 out of 5 stars Very, very helpful book, September 19, 2011

By 

zach - See all my reviews

This review is from: 6 Steps to Free Publicity (Awesome English) (Paperback)

Marcia's expertise shines through in the book. You can tell she's a pro who has been working her craft for a long time. This book cuts to the chase and relates a concrete plan for you to execute. But, be aware, although Marcia lays out a step-by-step guide, you must be willing to put in the work.

1 of 1 people found the following review helpful:

5.0 out of 5 stars This Book Is Extremely Helpful!, August 15, 2011

By 

J. Luckado (Maui, HI) - See all my reviews
(REAL NAME)   

This review is from: 6 Steps to Free Publicity (Awesome English) (Paperback)

I am in the process of launching a new business and I must say, Marcia has given me some great ideas for free publicity. The book is well written, giving simple examples for most of the concepts. I especially liked the chapter on press releases. She gives some great advice for constructing a release and includes details on the distribution process. I have an MBA but the concepts in this book are new to me.

I recommend this book to anyone trying to launch or improve their business. If you purchase 6 Steps to Free Publicity and apply the concepts, your increase in business will far surpass the minimal cost of the book.