Customer Reviews

6 Steps to Free Publicity (Awesome English)

5 star:		(10)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(3)

 

 

This book contains information I needed to know, but its delivery is what most impressed me. A book about marketing could very easily be boring. 6 Steps to FREE Publicity is not. A book about marketing could be so general that the reader can't imagine how it might be applicable to her business. Not the case, here. Yudkin provides examples from a broad range of entrepreneurs and somehow, miraculously, even when she's describing a publicity method utilized by a pet care business, I could always see a way to apply those ideas in the promotion of my books and myself as a writer.

If you are an author, as I am, and you feel like you need a stronger foundation in promoting your work but you don't want to spend a fortune doing it, read 6 Steps to FREE Publicity.

I highly recommend 6 Steps to FREE Publicity to absolutely everybody!

Marcia's expertise shines through in the book. You can tell she's a pro who has been working her craft for a long time. This book cuts to the chase and relates a concrete plan for you to execute. But, be aware, although Marcia lays out a step-by-step guide, you must be willing to put in the work.

I am in the process of launching a new business and I must say, Marcia has given me some great ideas for free publicity. The book is well written, giving simple examples for most of the concepts. I especially liked the chapter on press releases. She gives some great advice for constructing a release and includes details on the distribution process. I have an MBA but the concepts in this book are new to me.

I recommend this book to anyone trying to launch or improve their business. If you purchase 6 Steps to Free Publicity and apply the concepts, your increase in business will far surpass the minimal cost of the book.

This book is very well written and very easy to understand. It is extremely helpful for anyone who hopes to use free publicity to their definitely advantage.

I've just finished reading 6 Steps to Free Publicity (Awesome English) by Marcia Yudkin. For $15.99 I could have saved myself hundreds of dollars in pay-per-click ads and print advertising.

Not only is publicity FREE (aside from the time you put into it), it is more respected by prospective clients. The public assumes that your message is worth more because you didn't pay for it. It's news-worthy

6 Steps to Free Publicity (Awesome English) gives a step-by-step process for getting your name, your business, and your message onto blogs, television, radio and in print. The book is written in a straight-forward and at time, humorous, manner. Learn how to write your way into newspapers and magazines, schmooze with reporters, avoid common pitfalls, write a sparkling press release, and become known as an expert in your field.

As a new business owner, this book is a gem. She helps you stay on the "good side" of the media with a list of reporters and editors top pet peeves. She includes examples of press releases, public service announcements and testimonials. There is also a section about the difference between writing for search engine optimization and writing for print media. For example, while the term news release is commonly used in the media, it won't move your news release to the top of a Google search. Most people still use press release when looking for news about you or your company.

The resource list in 6 Steps to Free Publicity (Awesome English) is worth the price of the book alone. One suggestion - keep a notebook on hand as you read. There are so many great tidbits that dog-earing pages stopped working for me. In fact, it's a book I expect to re-read several times over as I hone my PR skills.

My only regret? I regret not having this book years ago. As an executive director of two small non-profits, wearing the PR hat would have been much more comfortable after reading 6 Steps to Free Publicity (Awesome English). While I managed to get coverage for events, I didn't know the ins and outs of maintaining and developing a relationship with the reporters who covered them.

She helps the reader move past the worry of "bothering" reporters by giving real-life examples and sure-fire ways to keep your name in the news. Are you ready for more than 15 seconds of fame? Read Marcia Rudkin's book, 6 Steps to Free Publicity.6 Steps to Free Publicity (Awesome English)

I originally purchased 6 Steps to Free Publicity back in 1994 before Ms. Yudkin's principles were famous. At the time, i thought it was the best book on getting free PR i had ever read. Since 1994, i have used a lot of her tips and suggestions to stand out with the media. It works! I've been on CNN, CNBC and dozens of other local, regional and national media outlets.

Recently, i heard that she had put out a 3rd Edition of this wonderful book in 2008. I bought it last week and just finished reading it tonight. My first thought is that she isn't charging enough for the valuable information in the book. I think i paid $15.95 through Amazon, but the information is worth at least double this amount. As they used to say on Saturday Night Live, "What a Bargain!"

What i like about it is that she has MUCH more than just ways to stand out with the media. She also has many, many tips and suggestions on doing live TV interviews (i.e. sitting on the edge of the couch, so your breathing and voice is normal). She also describes how to do a good radio interview, how to not get on the wrong side of the media's ire and a lot of practical knowledge. It really is also a book on handling yourself in the media's presence when you are fortunate enough to have the media call you.

As a result of reading the 3rd Edition of this wonderful book, i bought the current version of Writer's Market. Buying that through Amazon got me a 1 year free subscription to Writer's Market online, an optional service that i was planning to buy separately anyways. So basically, Ms. Yudkin's recommendation for this book paid for itself instantly as the Writer's Market book has a net cost to me of about 1 buck, plus i got something (lagniappe as the Cajuns would call it) as a nice bonus.

Ms. Yudkin has a wonderful, informative style of writing and I can't recommend it enough. READ THIS BOOK and you will agree that it is worth at least $29.95. Use her strategies to get media attention and you will get it! What a great book!

I couldn't believe how much useful and relevant information was packed inside that book, especially for the price. For me, that was like finding a treasure.

It was a great read, and best of all it was interesting and not dry.
Gives confidence that you can utilize the hints and suggestions that are outlined in the book for business promotion.

Gives some great ideas on how you can sculpt your promotion angle to fit that a real world story need while relating examples to personal experiences.

There are also so many applications that it can be used for in life which also makes it such valuable information.

Overall, great for the do-it-yourself person or business looking to generate new ideas for creating promotion and steps to go about doing it.

Thanks to the author for creating such a compact and wonderful book.
6 Steps to Free Publicity (Awesome English)

I'm a 35 year veteran in marketing from being the marketing head of a national restaurant chain to a consultant for the last 24 years. During that time, I have hired publicist and ran many promotion efforts that involved publicity. Marcia Yudkin's book is right on target. There are a lot of books that give you an overview of publicity with tips thrown in. That won't help you much. Marcia gives you a step by step how to guide. She takes you into exactly what you need to do to generate publicity from how to recognize a publicity opportunity that will get media interest to how you write and submit publicity releases. She also covers less traditional ways of publicizing yourself.

She includes an excellent section on how to create an on-line media kit that would be included in your website. This section alone is a must read since time pressured and stressed out reporters need the fastest way possible to access information they can use. On-line kits are replacing the traditional paper/folio kits. Based on her information, we are creating a Media Room for a new website that will be launched in about three weeks for a book I am writing "Life Is A Fork In The Road." Without Marcia's timely information, we wouldn't have done this and missed some press opportunities.

As a consultant who helps business owners overcome cash flow problems, many of my clients are lacking critical marketing knowledge, a leading cause of cash flow problems. Publicity is a great way to get positive exposure for your business without any cash outflow.

Marcia Yudkin is a master of publicity. I have worked with her on a number of occasions and she always brings fresh perspectives to my business. Her approach is completely respectful both to you and to your intended audience.

She doesn't advocate or employ the hard sell, hype, annoying type of marketing. What you'll find in 6 Steps is a reasoned, practical approach to getting your message out successfully. Her writing style is highly readable and enjoyable. You won't find any theory or useless fluff. This book is a must for every business owner looking to improve cash flow and increase sales. (Also great for nonprofits!)

I agree with the other negative reviews. This book is very light on content. I'm glad I found it in a used book store, so I didn't waste much money. It's going straight into the recycling bin. For someone who is supposedly a professional writer, her style is extrememly dry and boring.