7 Steps to Freedom II: How to Escape the American Rat Race [Hardcover]

Benjamin D Suarez (Author)

Product Details

• Hardcover: 886 pages
• Publisher: Hanford Press; 2nd edition (1995)
• Language: English
• ISBN-10: 1884889018
• ISBN-13: 978-1884889011
• Product Dimensions: 9.5 x 7.1 x 1.8 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #152,620 in Books (See Top 100 in Books)
  • #6 in Books > Computers & Technology > Computer Science > Artificial Intelligence > Heuristic & Constrained Search

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful:

5.0 out of 5 stars A goldmine for copywriters and direct response entrepreneurs, September 21, 2004

By 

Joe Karbo - See all my reviews

This review is from: 7 Steps to Freedom II: How to Escape the American Rat Race (Hardcover)

Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars ABSOLUTELY AWESOME AND THOROUGH!, November 27, 2009

By 

Angelo B. (Kew Gardens, New York) - See all my reviews

Amazon Verified Purchase

This review is from: 7 Steps to Freedom II: How to Escape the American Rat Race (Hardcover)

I've owned this book since 1994 and I absolutely consider it to be the very best out of all the over 100 great books on mail-order that I've owned! I've profitted mightily, from it! It's a huge (and heavy!) book, and it's worth its weight (many times over!) in gold! If anyone wants to make it (and make it big!) in this business, he/she'd better get hold of this book -- at whatever cost he/she may have to pay! Invaluable! Our hats off to Ben, King of Mail-orderdom!

3 of 5 people found the following review helpful:

5.0 out of 5 stars accurate manual for the mail order business, September 30, 2008

By 

Loren Woirhaye "Direct Response copywriting ... (Easthampton, Massachusetts - Los Angeles, California) - See all my reviews
(VINE VOICE)   

Amazon Verified Purchase

This review is from: 7 Steps to Freedom II: How to Escape the American Rat Race (Hardcover)

It's a good book. It describes a mail order business
in detail. It's not really a copywriting book - it's more
like how you find or invent a product and bring it to market.

The book is quite dated with regard to the available technology -
it's a pre-internet book and concerned with a method of
mail order heavily reliant on print media and direct mail.

This book could really help you get a handle on the numbers
end of the mail order business and if you were needing to
create a business plan to secure financing this is an A1
resource because it covers the math part of the business
as well as any source I've read.

The author has had a lot of run-ins with the government.
He describes some of these in his book. When he
started to make quite a lot of money with his business
he became, like Joe Sugarman, a target for bureaucratic
scrutiny and attack - a real problem to be anticipated
by a fast-growing direct-response company.