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7 Steps to Freedom II: How to Escape the American Rat Race Hardcover – 1995

13 customer reviews

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Product Details

  • Hardcover: 886 pages
  • Publisher: Hanford Press; 2 edition (1995)
  • Language: English
  • ISBN-10: 1884889018
  • ISBN-13: 978-1884889011
  • Product Dimensions: 9.5 x 7.1 x 1.8 inches
  • Shipping Weight: 3.2 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #177,026 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

20 of 22 people found the following review helpful By Joe Karbo on September 21, 2004
Format: Hardcover
Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.
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7 of 7 people found the following review helpful By Angelo B. on November 27, 2009
Format: Hardcover Verified Purchase
I've owned this book since 1994 and I absolutely consider it to be the very best out of all the over 100 great books on mail-order that I've owned! I've profitted mightily, from it! It's a huge (and heavy!) book, and it's worth its weight (many times over!) in gold! If anyone wants to make it (and make it big!) in this business, he/she'd better get hold of this book -- at whatever cost he/she may have to pay! Invaluable! Our hats off to Ben, King of Mail-orderdom!
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3 of 3 people found the following review helpful By Hugo Moreno on November 26, 2013
Format: Hardcover Verified Purchase
One of the best business books I've ever read. Have read about 50 books and this one is definitely top 5 (up there with "4 hour work week" & "The millionaire fastlane") This book with be worth 100x more than what I paid for. Thank you Ben!
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3 of 3 people found the following review helpful By Eric Conover on August 15, 2013
Format: Hardcover Verified Purchase
I figured that if Ben Suarez was the real deal, I could look up his company and find him still successful to this day. I did and he's still in business and all of his employees swear BY him. (Not AT him.) A good man, and so's his business sense.
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2 of 2 people found the following review helpful By Future Tycoon on September 8, 2013
Format: Hardcover Verified Purchase
Once you start reading, the system seems more complicated than it sounds from the title, but if you really do follow the directions, you can have your own business without being owned by banks and stockholders.
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7 of 10 people found the following review helpful By Loren Woirhaye VINE VOICE on September 30, 2008
Format: Hardcover Verified Purchase
It's a good book. It describes a mail order business
in detail. It's not really a copywriting book - it's more
like how you find or invent a product and bring it to market.

The book is quite dated with regard to the available technology -
it's a pre-internet book and concerned with a method of
mail order heavily reliant on print media and direct mail.

This book could really help you get a handle on the numbers
end of the mail order business and if you were needing to
create a business plan to secure financing this is an A1
resource because it covers the math part of the business
as well as any source I've read.

The author has had a lot of run-ins with the government.
He describes some of these in his book. When he
started to make quite a lot of money with his business
he became, like Joe Sugarman, a target for bureaucratic
scrutiny and attack - a real problem to be anticipated
by a fast-growing direct-response company.
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1 of 1 people found the following review helpful By Another avid reader on June 26, 2014
Format: Hardcover Verified Purchase
Detailed book about the author's moneymaking, lessons learned, challenges he faced, truths that people aren't aware of, etc. This is a book that is worth rereading because of the concentrated power of what it says.
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