Customer Reviews

7 Steps to Freedom II: How to Escape the American Rat Race

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Ben Suarez has written the best "how to" book for anyone wanting to start and build a sucessful mail order or direct response business. Suarez reveals many step-by-step formulas for selecting products, testing the market for a new product idea, writing great ads and direct mail letters, and so much more. This is an incredible book! Suarez used to have a job, then went to work for Gary Halbert in the early 1970s. He took what he learned from Halbert and started his own company...which he has grown to over $120,000,000 in annual sales. He is a great teacher as well. Very methodical. Very thorough. If you want to study one of the best copyriters and business builders of our time, you must study this book.

I've owned this book since 1994 and I absolutely consider it to be the very best out of all the over 100 great books on mail-order that I've owned! I've profitted mightily, from it! It's a huge (and heavy!) book, and it's worth its weight (many times over!) in gold! If anyone wants to make it (and make it big!) in this business, he/she'd better get hold of this book -- at whatever cost he/she may have to pay! Invaluable! Our hats off to Ben, King of Mail-orderdom!

It's a good book. It describes a mail order business
in detail. It's not really a copywriting book - it's more
like how you find or invent a product and bring it to market.

The book is quite dated with regard to the available technology -
it's a pre-internet book and concerned with a method of
mail order heavily reliant on print media and direct mail.

This book could really help you get a handle on the numbers
end of the mail order business and if you were needing to
create a business plan to secure financing this is an A1
resource because it covers the math part of the business
as well as any source I've read.

The author has had a lot of run-ins with the government.
He describes some of these in his book. When he
started to make quite a lot of money with his business
he became, like Joe Sugarman, a target for bureaucratic
scrutiny and attack - a real problem to be anticipated
by a fast-growing direct-response company.

Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program.

This book is filled with the most valuable information on each subject presented that you can really use.

Benjamin D. Suarez will take you through the Steps needed to Develop Your Master Plan for Success, Assemble a Net Profit Generation System, Set Up the NPGS Financial Policy, Operating Systems Procedures, Secure and Organize Your Human Resources, Secure and Organize Your Assets, and Establish a proven Defense Program.

This book is filled with the most valuable information on each subject presented that you can really use.