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10 Steps to a Successful PR Campaign - A Do-it-Yourself Guide for Authors [Kindle Edition]

Anne Louise O'Connell
5.0 out of 5 stars  See all reviews (3 customer reviews)

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  • Length: 38 pages (estimated)
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Book Description

10 Steps to a Successful PR Campaign - A Do-it-Yourself Guide for Authors takes new authors through the steps required to successfully implement a comprehensive media relations plan to get exposure for their book in print, broadcast and online media. The author, Anne O'Connell, a 20-year PR professional, shares her own experiences to illustrate each step, from developing a powerful media list to how to prepare your pitch, with a lighthearted, easy to read approach. Anne is currently working as a freelance writer, editor, marketing consultant and trainer. Visit her website at, follow her on Twitter @annethewriter or join her on Facebook at

Product Details

  • File Size: 1091 KB
  • Print Length: 38 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007SJM806
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #1,549,992 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
5.0 out of 5 stars Expert advice that's easy to follow April 27, 2014
Format:Kindle Edition
This is a helpful guidebook that is logical, easy-to-follow, and fun to read. Anne O'Connell merged her two areas of expertise (public relations, and writing/promoting books) into a useful 10-step guide that new authors will certainly find useful. She gives straight-up advice like, "Don't peddle garbage," that seems obvious but is a good reminder to all. Most useful is that she clearly lays out how to tailor a pitch, contact the media, and stand out from the crowd. Her advice is contemporary in that it recognizes the value of social media, and points out opportunities that didn't previously exist for authors to market themselves. While the process can seem overwhelming to the newbie, O'Connell breaks it down and celebrates the fun and adventure in publishing and promoting your book, too. Ultimately I found her writing very human and accessible, and though I read this in its entirety in one sitting it is something I'll dip back into in the future when I have my own materials to promote.
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5.0 out of 5 stars Well received! February 26, 2014
By Heather
Format:Kindle Edition
As a PR professional, I find this guide to be easy to read, detailed and fun. It is a great option for students and as a refresher for communications managers as to how simple and effective a PR campaign can be if you are organised and prepared. Well done and I plan to recommend it to others.
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5.0 out of 5 stars Good "Old Fashioned" advice November 11, 2013
By Kelly
Format:Kindle Edition|Verified Purchase
I think the high value of this book is the foundation of "old fashioned" PR advise. I have been building a small library of self publishing books to include several on pr. All the others focus on social media and other digital world information. That is fine and fits much of what is happening today. This book, walks on both paths, in addition to discussing the digital world of social media etc, it includes the traditional face to face, live phone calls, meetings and agendas, how to get on local TV and live radio and be the go to person at the local newspaper.

This sector of pr is completely overlooked in the digital focused literature and can give you the edge over those who spend hour after hour on their Facebook and twitter accounts but miss the opportunity of "old fashioned" success.
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More About the Author

Anne Louise O'Connell grew up in Halifax, Nova Scotia and has been an expat since 1993 when she escaped the cold of Canada on a hunt for warmer climes, with stops in Florida, Dubai and Thailand. In 2007, after almost 20 years in the PR business, O'Connell decided to focus on her real passion and just write. O'Connell is the author of @Home in Dubai... Getting Connected Online and on the Ground; 10 Steps to a Successful PR Campaign-A Do-it-Yourself Guide for Authors; and Mental Pause, her first novel (which won a bronze medal in the 2013 Independent Publisher Book Awards). Her latest novel, Deep Deceit, launches March 8, 2015, International Women's day!

O'Connell also mentors other authors, does developmental editing and assists others in developing their author platforms. She has edited a memoir titled The Family from Padma Vila by Padmini Sankar, a children's book called General Nutty and the Ink Pots by Pauline Oliver as well as workbooks in the Embers of the World series by Debbie Nicol. Along with being an author, O'Connell is a freelance writer and social media consultant. She is a contributing writer for Expat Focus and Global Living Magazine, has been recognized twice with an Editor's Choice Award on the Fiction Writers' Platform and is a 2011 NaNoWriMo winner. In her spare time she loves beach combing, traveling, reading, volunteering, mentoring, walking, swimming, yoga... and writing!

Connect with Anne:
Twitter: @annethewriter

Mental Pause

@Home in Dubai


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