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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series)
 
 
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10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) [Paperback]

Darin Hartley (Author)
5.0 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

April 27, 2010 10 Steps
Social networking as a business tool is evolving, and questions still remain about how to use it effectively and securely. 10 Steps to Successful Social Networking answers those questions, covering technology, sales and brand value, how to connect social networking to key business drivers, launch plan development, success-building, how to connect your business to the world and grow market share, and how to adapt the system to business needs.

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Customers buy this book with The New Social Learning: A Guide to Transforming Organizations Through Social Media $11.64

10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) + The New Social Learning: A Guide to Transforming Organizations Through Social Media
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Editorial Reviews

About the Author

Darin Hartley is a learning professional and author with a strong interest in social networking systems for business and learning and lives in Poulsbo, Washington.

Product Details

  • Paperback: 192 pages
  • Publisher: American Society for Training & Development (April 27, 2010)
  • Language: English
  • ISBN-10: 1562867172
  • ISBN-13: 978-1562867171
  • Product Dimensions: 9 x 6.3 x 0.5 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,066,153 in Books (See Top 100 in Books)

More About the Author

Darin Hartley has been working in the training industry for the past 20 years and has undergraduate and graduate degrees in Corporate Training and Training Management. He currently is the Director of Client Development at Intrepid.

He was the Director of the E-Learning Courseware Certification (ECC) Program for the American Society for Training & Development (ASTD). He managed various teams at Dell Learning during his five years at Dell Computer Corporation. Darin has presented previously at ISPI International, ASTD International, the ASTD Technical Skills Training Conference, and many others on a variety of topics. He has keynoted for national and international learning and training conferences for a variety of organizations.

He has authored articles for T+D, Technical & Skills Training, and WorkForce Magazines. Darin wrote Job Analysis at the Speed of Reality, for HRD Press in 1999 and, On-Demand Learning: Training in the New Millennium in 2000. Darin wrote, Selling E-Learning, in 2001. In 2003, he had a chapter published in The AMA E-Learning Handbook. Darin was on the Editorial Board of T+D Magazine from 2001 - 2006. His fourth book, 10 Steps to Successful Social Networking for Business, was published in April 2010 (ASTD Press).

Darin is on the Board of Directors for the ASTD Certification Institute (2010 - 2012 term).

Prior to Dell, Darin worked for Lockheed Martin, EG&G, General Physics Corporation, and the US Navy as a nuclear power plant operator (eight years).

Specialties
e-Learning; learning strategy; learning consulting; training design; business impact as it relates to learning

 

Customer Reviews

7 Reviews
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Average Customer Review
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1 of 1 people found the following review helpful:
5.0 out of 5 stars 10 Steps for Successful Social Networking for Business, August 10, 2010
This review is from: 10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) (Paperback)
Unlike numerous other books in social media or Internet Marketing in general, this book is well-organized and easy to follow for the marketer/businessman on the go. Aside from its structure, it presents different templates that can be used in actually planning or executing social networking/social media strategies.

Actually...the ideas, structure and templates can be tailored to so that it can be used beyond social networking.

The text itself is insightful, well-researched, practical and straight-forward.
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5.0 out of 5 stars 10 Steps for Successful Social Networking for Business, September 26, 2011
This review is from: 10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) (Paperback)
Terrific book! 10 Steps for Successful Networking is an easy to read, well laid out book that has practical information for anyone from the social networking beginner to a more experienced user. It includes great advice for continuing your social networking learning as well as tools for building and managing your social presence.
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5.0 out of 5 stars Very useful book, June 26, 2011
This review is from: 10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series) (Paperback)
This book is very helpful for businesses to conquer the realm of social media and social networking. Darin Hartley has created a very structured, logical format that includes hands-on activities such as worksheets and templates which provides the business owner with a step-by-step approach to integrating social media into her/his company. Easy to read and very practical; I recommend it for medium- to large-sized businesses.
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