Customer Reviews

10 Steps to Successful Social Networking for Business (ASTD 10 Steps Series)

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Unlike numerous other books in social media or Internet Marketing in general, this book is well-organized and easy to follow for the marketer/businessman on the go. Aside from its structure, it presents different templates that can be used in actually planning or executing social networking/social media strategies.

Actually...the ideas, structure and templates can be tailored to so that it can be used beyond social networking.

The text itself is insightful, well-researched, practical and straight-forward.

Terrific book! 10 Steps for Successful Networking is an easy to read, well laid out book that has practical information for anyone from the social networking beginner to a more experienced user. It includes great advice for continuing your social networking learning as well as tools for building and managing your social presence.

This book is very helpful for businesses to conquer the realm of social media and social networking. Darin Hartley has created a very structured, logical format that includes hands-on activities such as worksheets and templates which provides the business owner with a step-by-step approach to integrating social media into her/his company. Easy to read and very practical; I recommend it for medium- to large-sized businesses.

This book is terrific. A must read for anyone interested in gaining clarity about social networking and how to harness the power of social networking to grow your business. Cuts through all the clutter with a clear concise writing style and great practical exercises that help you clarify your strategy and create and implementyour tactical plans. Before you commit resources to creating your social networking presence, READ THIS BOOK.

I have been reading a lot about online social networking over the last year and have attended several social media conferences. I carefully read this book to see whether I could learn anything new--and I did! What I particularly appreciated is the thorough organization of the book. The author comes from a training background and wrote the book in a very accessible style. He organized the material so businesses would have a step-by-step program to analyze, implement, and assess a social networking program. I had the pleasure of hearing Darin Harley speak at Liberty Bay Books (Poulsbo, WA)and he is clearly knowledgeable about his subject.

I think this book provides practical step by step information to help professionals like me take learning and development programs into the next level. With this book I was able to learn best practices to become knowledgeable about current trends happening in this technological era. In fact, this book helped me develop and implement social media resources to start designing learning and development initiatives that are more attractive to our "new millennium" audience. Moreover, my company is becoming a more proactive learning organization that can leverage what is available out there with confidence. Lastly, I think this book is well written and easy to follow also for people with English as second language skills. I totally recommend it for learning and development professionals and business leaders! Thanks, Tatyana Camargo - Schrader, Learning and Development Specialist University of Illinois (UIUC)

I found this book to have great information written in an engaging way. Reading the book can really help businesses prioritize and take steps to use social networking in meaningful ways. I especially liked the worksheets embedded in the book- taking theory into practice. Well done!