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10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting Paperback – October 17, 2011


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10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting + The Political Speechwriter's Companion: A Guide for Writers and Speakers + Writing Great Speeches: Professional Techniques You Can Use (Part of the Essence of Public Speaking Series)
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Product Details

  • Paperback: 120 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 17, 2011)
  • Language: English
  • ISBN-10: 1463742770
  • ISBN-13: 978-1463742775
  • Product Dimensions: 0.2 x 7.2 x 9 inches
  • Shipping Weight: 7 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #290,098 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Fletcher Dean is an award-winning writer of speeches and articles for a variety of business, educational and motivational speakers. He’s a five-time presenter at the Annual Speechwriting Conference in Washington, D.C., a three-time recipient of the Award of Excellence for Speechwriting from the Public Relations Society of America and the winner of three Gold Medals from the Cicero Speechwriting Awards. Most recently, he was honored with the Cicero Grand Prize honoring the best speech of 2008.


Fletcher has more than 20 years experience as a communications professional. He has managed Internal and External communications functions and served as the company spokesperson at a Fortune 500 company and is a certified Crisis Communication Expert. As a speechwriter, annual report writer, journalist and teacher, Fletcher has written on a broad range of subjects and in a variety of forums. From the National Press Club to the CEO Club of Boston and from Washington to China, his speeches have helped executives and business leaders deliver their ideas to audiences around the world. Those speeches have been reprinted in such prestigious journals as Vital Speeches of the Day (13 times), Executive Speeches, Speechwriter’s Newsletter and Executive Excellence. In addition, he’s spoken before such groups as the Mothers Against Drunk Drivers, Public Relations Society of America, and the Association of Administrative Professionals.


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Customer Reviews

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This book belongs on every communications professional's bookshelf.
William Smith
10 Steps to Writing a Vital Speech is a great roadmap to speechwriting.
Michael Webster
It's straightforward, clear, comprehensive, supportive, and engaging.
J. Cleland

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Speech Right on January 12, 2012
Format: Paperback Verified Purchase
As a speechwriter with more than 30 years of experience, I found 10 Steps to Writing a Vital Speech to be interesting and informative. It reaffirmed much of what I know about speechwriting, but also gave me many new insights and ideas to work with. I would highly recommend this book to beginning speechwriters as a comprehensive and easy-to-follow guide to the fundamentals of the craft. I also recommend it to experienced speechwriters as a useful checklist to keep your efforts on track as well as a thoughtful exploration of what it means to be a speechwriter. Grizzled veterans will find the last chapter, "How to be a speechwriter -- and survive" to be especially enlightening.
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1 of 1 people found the following review helpful By Amazon Customer on April 25, 2012
Format: Paperback
Award-winning speechwriter Fletcher Dean has written an excellent and comprehensive book on the art and craft of speechwriting. The book takes the reader step-by-step through the entire speechwriting process -- from analyzing the audience and researching your topic to making sure your speeches radiate substance, style and structure. Dean covers when to use PowerPoint and when to bypass it. He even preps the speechwriter on his or her role as speech counselor, fashion advisor and event manager. All in all, a thorough and engaging book to help writers make their speeches thoughtful, dynammic and poweful. I've written speeches for more than 20 years -- on staff at corporations and as a freelancer -- and I learned plenty from this book. It has my wholehearted endorsement.
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1 of 1 people found the following review helpful By Boe Workman on April 17, 2012
Format: Paperback
10 Steps to Writing a Vital Speech is a must read for both new and experienced speechwriters. Written by one of the best in the business, Fletcher Dean, it translates the complex and sometimes confusing process of speechwriting into clearly defined steps that all speechwriters can follow. While this book will be especially valuable to beginning speechwriters and communications professionals who get tasked with writing the occasional speech, experienced speechwriters and executive communications pros will also benefit from Fletcher's insights, especially his "Insider Tips" and his final chapter on "How To Be a Speechwriter -- and Survive." I also found his checklist,"Recipe for Failure" in the Appendix to be a valuable reference. Hats off to Fletcher Dean and Vital Speeches of the Day for providing such a vital resource to professional speechwriters.

Boe Workman --CEO Communications Director, AARP
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Format: Paperback
"10 Steps to Writing a Vital Speech" gets to the heart of communicating to your intended audience. One of my favorite pieces of advice from Fletcher Dean is that writing the speech starts before you put words to the page. This book takes you through all the important considerations that go into figuring out what to say before thinking about how to say it. I am not only a fan of the book myself as a senior corporate communicator, but as an adjunct professor of business writing I assign the book as required reading. Whether you have plans to write a speech to deliver yourself, write a speech for someone else, or would just like to know how to be more clear, concise and influential when you speak, this is a much-have on the book shelf of every professional.
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Format: Paperback
10 Steps to Writing a Vital Speech is a great roadmap to speechwriting. This book offers a realistic approach to crafting a well organized, thoughtful and impactful speech. I especially enjoyed the "insider tips" and useful guide points. This book is filled with practical nuggets of wisdom that I've often overlooked in crafting a speech.
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