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Sterling's Gold: Wit and Wisdom of an Ad Man [Hardcover]

Roger Sterling
3.1 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

November 16, 2010
When it premiered in 2007, the Mad Men series sparked a cultural phenomenon that now boasts over three million viewers. With a long list of awards including three back-to-back Golden Globes and three consecutive Emmys for Outstanding Drama Series, Mad Men has captivated the world with its brilliant portrayal of the 1960s and stylish characters, including the dashing advertising mogul Roger Sterling. Directing and discovering some of the sharpest talents in the business, Roger has shown an uncanny flair for unique methods of motivation and a tireless genius, resulting in campaigns that raise the advertising standard across the country, and acquiring a reputation for his quips, barbs, and witticisms along the way. Presented as Roger’s memoir during the fourth season of Mad Men, and published as a “lost classic,” Sterling’s Gold is the entertaining collection of our favorite ad man’s best one-liners.

Roger Sterling’s pithy comments and observations amount to a unique window into the advertising world—a world that few among us are privileged to witness firsthand—as well as a commentary on life in New York City in the middle of the twentieth century. Cleverly designed and accented by design elements and attractive color photographs, and encased in an elegant, compact period package, it’s a must-have for any Mad Men fan.

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Sterling's Gold: Wit and Wisdom of an Ad Man + The Unofficial Mad Men Cookbook: Inside the Kitchens, Bars, and Restaurants of Mad Men + Mad Men: The Illustrated World
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Editorial Reviews

From Booklist

Roger Sterling, the hard-drinking, silver-haired ad man portrayed by John Slattery on AMC’s hit TV show Mad Men, is a straight-faced scene stealer who gets many of the best lines. (“She died like she lived—surrounded by the people she answered phones for.”) And the idea of a real-life book based on the character’s memoir seems promising: if someone well versed in the show’s bible fleshed out some life stories for the self-aggrandizing Sterling, it could be worth reading, right? Alas, no. Despite the handsome, retro book design, this tie-in is a cynical cash-in, with one quote on each of its 171 pages, minus the ones with pictures or section headings. Some of the lines are, indeed, gold (the “wit” promised in the subtitle), but some are merely unmemorable lines of dialogue (surely “Big talent attracts big clients” can’t be “wisdom”). Even the good lines suffer from lack of context because Sterling works best in counterpoint, not as a solo act. Instead of an inspired character riff, what we get here could have been done by an intern with a stack of scripts and a yellow highlighter—perhaps that’s where the “gold” comes in. Fans of the show will do better with Natasha Vargas-Cooper’s Mad Men Unbuttoned: A Romp through 1960s America (2010). --Keir Graff

About the Author

Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.

Roger divorces his first wife, Mona, after taking up with the much younger Jane Siegel, who briefly worked as Don Draper's secretary. Previously, Roger had a lengthy affair with Joan Holloway, then Sterling Cooper’s Office Manager.

Anticipating a costly divorce settlement with Mona, Roger encourages the takeover of Sterling Cooper by London’s Puttnam, Powell, and Lowe. When the new managers leave him off a corporate organizational chart, however, Roger believes he’s "being punished for making my job look easy." He feels similarly slighted by friends who can’t accept his relationship with Jane. "I made a mistake by being conspicuously happy," he tells Don.

Product Details

  • Hardcover: 176 pages
  • Publisher: Grove Press (November 16, 2010)
  • Language: English
  • ISBN-10: 0802119891
  • ISBN-13: 978-0802119896
  • Product Dimensions: 4.8 x 0.8 x 7.1 inches
  • Shipping Weight: 8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.1 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #21,523 in Books (See Top 100 in Books)

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Customer Reviews

One saying per page, lots of cheesy drawings, not that much fun. T. Rector  |  2 reviewers made a similar statement
Thought this book would have more than just one, short sentence per page. Paulo Fontana  |  2 reviewers made a similar statement
Too bad, because that would have made a great book. Diana M. Rodriguez  |  2 reviewers made a similar statement
Most Helpful Customer Reviews
69 of 79 people found the following review helpful
1.0 out of 5 stars Big Disappointment November 5, 2010
Format:Hardcover
I was expecting a "memoir", as it was presented in the show. To get 150+ pages of one liners straight from the script was a huge disappointment.
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17 of 18 people found the following review helpful
2.0 out of 5 stars Read description carefully!!!!! January 28, 2011
Format:Hardcover|Amazon Verified Purchase
I ordered this the moment I saw it advertised. I bought it as a gift for my "Mad Men" loving husband. I thought it would be like the memoirs that Roger Sterling was seen working on last season. Unfortunately it is not. It is just a collection of lines from the show. It is a nice "Mad Men" keepsake, but it is not what I thought it was and not really what I wanted.
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32 of 37 people found the following review helpful
3.0 out of 5 stars Disappointed but amused November 12, 2010
Format:Hardcover|Amazon Verified Purchase
As another reviewer already mentioned, it is a compilation of lines from the actual show. It actually amused me, though, because ala Mad Men, it is a brilliant marketing scheme. Publish a book with content already created and paid for. It's like getting paid for the same material TWICE! Awesome! But, as far a a read, not so much. It will make a nice little addition to die hard Mad Men fans collection, but if you are expecting any kind of biography of Roger Sterling, you are out of luck. Too bad, because that would have made a great book. Then again, someone would have actually had to WRITE that. Touche Man Men, touche!
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Most Recent Customer Reviews
1.0 out of 5 stars The book is compilation of One liners ....
... which I already have by heart. I didn't need to spend 10 bucks on the same. I have never returned any kindle books and couldn't find a way to return this one.
Published 1 day ago by vru
3.0 out of 5 stars Good. But, I expected more.
Thought this book would have more than just one, short sentence per page. Ok, some of the one-liners are humorous. Read more
Published 1 month ago by Paulo Fontana
5.0 out of 5 stars MAD MEN book
This is not the Biography that Roger is writing in the tv series but instead it is a collection of his best quotes. Read more
Published 2 months ago by Tiana Hollomon
3.0 out of 5 stars Not quite what I was expecting...
...which were Roger's witticisms AND a more in-depth exploration of the character. This is essentially just lines from the series with a few photos. Read more
Published 2 months ago by D. Allen
1.0 out of 5 stars A great $.99 book!
This is a fantastic $.99 Kindle book!
Unfortunately, the going rate at this time is $9.99 -- and at that price, save your money. Read more
Published 3 months ago by Don Snyder
4.0 out of 5 stars If you don't expect original content, you'll be good!
Great book filled with the best Sterling quotes from Mad Men. Don't expect original content, there is none in this book. Read more
Published 4 months ago by Shelly Rogers
3.0 out of 5 stars Is it silly to review a book by a fictional author?
It would be easy to be disappointed in this book, and I am sure there are people who are. There will be those who pick it up looking for the sort of fan-fiction autobiography that... Read more
Published 7 months ago by Them
3.0 out of 5 stars Good for die-hard Mad Men fans
This book is a bit misleading. Instead of it being a memoir of sorts, like Roger wrote on the show, it is a book full of Roger quotes and one-liners. Read more
Published 8 months ago by Jen
1.0 out of 5 stars Get Mad Men instead.
The quotes are great in the series, but flat in the book. Save your money for the Mad Men videos, with excellent voice-over commentaries.
Published 8 months ago by Sally Woolsey
5.0 out of 5 stars Great Value
I've seen this book sell for easily twice what I paid. The product was received quickly and in good quality. Great gift for fans of Mad Men.
Published 18 months ago by Racquel
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Audio Book by Slattery
Seconded!
Oct 28, 2010 by DiggitySkitty |  See all 2 posts
Exciting!
I'd buy it.
Oct 23, 2010 by Lynn Altpeter |  See all 3 posts
wtf is dis real???? Be the first to reply
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