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Essential guiding principles for business
on October 22, 2011
Full disclosure, I know the publisher of this book. I also worked at Apple for nearly a decade, creating marketing for Mac computers, and I can tell you that the quotes in "I, Steve" encapsulate everything I learned while I was there: Paying attention to little details (because they matter). Relentless simplification. Knowing what to say 'no' to. These principles can apply to many aspects of business and reading them in Steve's words are an excellent reminder that we don't have to settle for mediocrity. This is not a biography, nor is it an exploitation of the man's death, as this book has been scheduled for publication for many months now. This book is an essential tool for how to think about the problems you wrestle with at work. Bring a copy to your office. Start off every meeting reading a random quote. See what happens.