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Amazon Exclusive: A Q&A with Walter Isaacson
Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?
Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.
Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?
Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.
Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?
Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.
Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?
Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.
Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?
Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.
Q: Do you believe he was a genius?
Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.
Q: Did he have regrets?
Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.
Q: What do you think is his legacy?
Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.
Photo credit: Patrice Gilbert Photography--This text refers to the Hardcover edition.
The author, Walter Isaacson, has done an excellent presentation of Steve Jobs life in this book.
This book gave a great insight into Steve Jobs and how Apple came to be such a great company for excellent products and creative thinking.
I would highly recommend this book to anyone as it is detailed but well written and a great read.
A remarkable—and remarkably candid and comprehensive—biography of one of most important and complex business figures of the 20th century. Read morePublished 5 hours ago by David S. Rose
I read this book twice. Once right after Mr. Jobs passed away, and a year after that. This man was clearly a genius. He was passionate, emotional and gifted. Read morePublished 6 hours ago by Derek Daisey
Walter Isaacson's biography of Steve Jobs is a fantastic read, both engaging and revealing in many details. Read morePublished 14 hours ago by Mark B Gerstein
This is a really great book, written by a liberal about a liberal. Jobs was liberal, focused, a liar, impossible to live with, but influenced our lives as no one has since Ford and... Read morePublished 1 day ago by Robert V. Rose, retired education researcher
I feel that this biography gives a good insight into Steve Jobs life, and his driving force in the pursuit of excellence. Read morePublished 1 day ago by Lacy R. Blanton III
Great read! Interesting to hear early childhood of Steve Jobs.Published 1 day ago by James A. Brumbeloe
Lots ot take-aways. Lead me to another book, Creativity Inc. - which ties into Pixar story. Good guidance - but need to balance it with not as harsh a personality as his.Published 1 day ago by Kawi1000
Walter Isaacson is such a great biographer, and I'm so pleased that he tackled Steve Jobs. The book flows nicely, and is a real page turner. Read morePublished 3 days ago by Max A. Wilkins