- Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more.
|Amazon Price||New from||Used from|
Amazon Exclusive: A Q&A with Walter Isaacson
Q: It's becoming well known that Jobs was able to create his Reality Distortion Field when it served him. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it?
Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things.
Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk?
Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained.
Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk?
Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be.
Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success?
Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology.
Q: Jobs could be notoriously difficult. Did you wind up liking him in the end?
Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired.
Q: Do you believe he was a genius?
Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers.
Q: Did he have regrets?
Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family.
Q: What do you think is his legacy?
Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do.
Photo credit: Patrice Gilbert Photography
The author, Walter Isaacson, has done an excellent presentation of Steve Jobs life in this book.
This book gave a great insight into Steve Jobs and how Apple came to be such a great company for excellent products and creative thinking.
I would highly recommend this book to anyone as it is detailed but well written and a great read.
Steve Jobs chose his biographer with the fastidiousness and progressiveness that matched his approach to the creation of Apple products. Read morePublished 4 hours ago by D.Beyer
Biographic. Worth my time. Makes me wonder, makes me think hard about what it would take for me to reach the same level as he did.Published 2 days ago by Techienick
This book is over 600 pages. I read in less than 48 hours. And that's with 2 full time jobs and being in college. It's that good! Read morePublished 2 days ago by Anthony Alegrete
Unbelievable real life stories about a man that changed the world...Published 3 days ago by Marcus L Smith
I got interested in this book after hearing Isaacson on the Fresh Air, not because of Jobs. However, it did turn out to be a more interesting and nuanced story than I imagined it... Read morePublished 3 days ago by Amazon Customer
Excellent book, I learned so much about Steve and the development of technologyPublished 4 days ago by Sharon Kuhrt