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Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand Paperback – January 10, 2015

4.9 out of 5 stars 47 customer reviews

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Editorial Reviews

Review

"This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he's done it himself in his own company."
-David Meerman Scott, marketing strategist and author of The New Rules of Marketing and PR


"Jeremy Miller goes a little further than most branding books by actually delving into the process, rather than the principle ... Sticky Branding offers small to medium-sized business a guide to refining their brand for better success."
-Charles Franklin, Small Biz Trends


"In his engaging book, Sticky Branding, Jeremy Miller skillfully and concisely demystifies branding and draws a clear, easy to follow map to navigate your way to business success."
-Tom Asacker, author of The Business of Belief


"Take your company through Jeremy Miller's dozen or so Principles and you'll have customers flocking to your storefront, whether virtual or real. Sticky Branding is perfect for you if you're trying to figure out your brand in an information-saturated age."
- Dr. Nick Morgan, author of Power Cues and Give Your Speech, Change the World


"Surpassed my expectations by a country mile!"
-Robert Wright, Brand Expert


It all begins with Miller’s unexpected discovery that everything starts with simple clarity. It’s a simple but extraordinary story. (Financial Post)

Review

Every business has a brand ― the only question is whether it’s an intentional one. Sticky Branding will show you how to create a brand that attracts loyal, life-long customers. (John Jantsch)

This book is no academic tome written for big business. Jeremy Miller shows entrepreneurs how to succeed because he’s done it himself in his own company. (David Meerman Scott)
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Product Details

  • Paperback: 216 pages
  • Publisher: Dundurn (January 10, 2015)
  • Language: English
  • ISBN-10: 1459728106
  • ISBN-13: 978-1459728103
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 5.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (47 customer reviews)
  • Amazon Best Sellers Rank: #43,716 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Whether occupied with the big brands at Ogilvy & Mather or Wells Rich Greene, or working with smaller and mid-market organizations at the Kullberg Consulting Group, I’ve always made time to keep up with new branding publications. You can learn a lot about new thinking and new trends, strategies and tactics from books, and various blogs and LinkedIn Groups also help you stay current.

One of them, the Sticky Branding Group was started by Jeremy Miller, and has about 37,000 members. I read it daily and frequently contribute because of the insightful dialogue and expertise of its members. So when Jeremy asked me to review his new book, I immediately agreed. Although we’ve never met in person, I’ve been so impressed by the wealth of knowledge and commentary coming out of his community; I jumped at the chance to read an advance copy of the book.

Boy, am I glad I did! Here’s why.

The Pros
If you’re trying to brand an organization, this is the “how to” book you should read. Regardless of the size and type of your organization – small or midsized, for profit or nonprofit, or even family owned – or stage of branding you’re in, this book is chock full of concise, real world, step-by-step information, written in down to earth language. Although larger marketers could easily benefit from this book, it’s written with the understanding that most organizations do not possess a multi-million dollar war chest.

The author is also very familiar with today’s ever expanding marketing communications universe, and its many permutations, as it relates to developing a branding pathway.
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Format: Paperback
This is the point that I kept circling back to as I read through “Sticky Branding – 12.5 Principles to Stand Out, Attract Customers and Grow an Incredible Brand” by Jeremy Miller. It’s THE question you need to ask yourself about your own brand. As I was reminded in the book “Branding has shifted from a feel-good marketing activity to an essential part of business”. What that means for you and your business is if you are not that orange tree, then you need to pick this book up sooner rather than later.

The book lays out a formula for looking at how your brand is now, what you need to do to make it sticky and gives you plenty of examples of others who have succeeded in doing the same. What I really liked was that the author did not rely on just the usual ‘easy’ brand stories like Apple, Starbucks or Nike. Yes, they are all examples to a degree of sticky brands. But how relevant can a company worth over $700 billion be to your business? You might use their products and love their brands, but you are not likely to ever have their marketing budgets! But that should not stop you aspire to be more like them and aim higher “Sticky Brands punch outside their weight class”

Miller has searched out and talked to dozens of small and mid-sized businesses and found concrete examples and especially stories as to how his 12.5 principles applied. It was very evident the passion that these businesses AND their employees had for their brands “Sticky brands take pride in their work and customers and it shows” Many times also he refers back to his own personal experience of taking a diminishing family business and creating and developing their own sticky brand.
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Format: Paperback Verified Purchase
I worked in marketing 10 years ago and I agree with the author that social media has completely changed the landscape of the way we market today. Old Marketing techniques don't work anymore. I thought this was a great book and everyone who has their own business and marketing professionals would benefit from reading it especially when first creating a company. The only thing that would have made it even better was maybe offering some direction of figuring out ways to make your brand more sticky. Not everyone can think out of the box.
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Format: Kindle Edition Verified Purchase
From the SmallBizTrends.com Review:

Sticky Branding definitely seeks to be a sticky brand with its meme-friendly content. If you are a fan of simple marketing phrases (“Punch Outside Your Weight Class” is an example from the book), this book is full of them. Quite a bit of the advice repeats a lot of branding advice that other branding gurus offer, but there are important parts of the content that stand out. Those parts feature experience-based advice and recommendations provided by the author.

Jeremy Miller goes a little further than most branding books by actually delving into the process, rather than the principle. In an early part of the book, he describes how a logistics company transitioned from a general company to an industry leader in retail and fashion. The process took over 18 months involving lay-offs, turning away paying clients, and seeking to develop relationships with new ones. Most branding books won’t tell you that. Miller describes this period of low sales and redefinition as “Sales Purgatory” and describes how to survive it based on this case study.
Two additional features of the book that are particularly helpful include the author’s use of case studies and end-of-chapter activities. Miller selects a variety of businesses, big and small to demonstrate his principles. The activities provided at the end of each section are tailored for easy (surprisingly simple) implementation. Most involve creating a list or reviewing some aspect of your brand with an eye on a particular attribute. While simple, these activities highlight things most owners overlook when trying to improve their branding.

Sticky Branding provides valuable recommendations for businesses of any size who want to re-evaluate their brands.
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