Customer Reviews

What They Still Don't Teach You At Harvard Business School

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This has some good stuff in it. One problem is that this book is limited to McCormack's experience, which is running a talent agency. At the end of the book he promotes simplicity, and that you may need less money than you think to start a business. He says, "To start a service business, all you really need is a phone and a desk." BUT MOST BUSINESSES ARE NOT THAT TYPE BUSINESS. Most businesses require a lot more regarding start-up costs (try starting a car manufacturing business with just a phone and a desk!). So McCormack is rather willfully naive in this area. Also, he totally glosses over in ALL his books, the luck he had starting his business. He says no more than "I started my business with $500 and a hand shake with Arnold Palmer." You have to look up his bio in the Forbes 400 listing to see that he was a CLASS MATE of Arnold Palmer's in college, as well as another golf pro. And after McCormack got his law degree, Palmer and this other golfer went to McCormack--simply because they knew him--to have him look over their contracts. THE THING THAT KICKED OFF MCCORMACK'S BUSINESS FELL IN HIS LAP! And I think he is disengenuous not to mention that. Nonetheless, not everyone would have taken that piece of luck and taken it to the heights McCormack has. And what he has learned and knew instinctively getting where he is are related in this book, and should be helpful to most businessmen/women, and others.

There is No Doubt that Mark McCormack has extensive experience in Management. He has also dealt with top CEO's in fields not relevent to his (as potential or actual sponsors) so he does have what it takes to write a good book about the practice of management (this is not a book about his profession, but about general management). He does an excellent job in conveying everyday managerial situations and he is a very organized communicator. I found this book easy to read, enlightening and practical. I strongly recommend it to people in all sorts of managerial jobs.

Mr. McCormack reminds us of the fundamentals and basic goals of business in order to succeed and prosper. The book is quite clear and informative. It's the kind of book that you want to share with everyone, but on the other hand keep it to yourself because what you learn from this book will make you appear like a genius. This is a book that everyone from students to business managers and owners should read. It's a quick and easy read with long-lasting practical benefits. It is a must read.

In this book, Mark H. McCormack draws on his experience as the head of a sports management company to provide some tips and techniques for selling, negotiating and managing. He presents a series of how-tos and recommendations, followed by several examples. The result is a well-organized guidebook to achieving success. The book's easy-to-read, breezy style and McCormack's personal touches make it an engaging and fun read. However, while the book claims to offer secrets and information that are usually not taught in school, most experienced businesspeople in any of the fields he mentions will be familiar with much of his guidance. It does mirror material that is widely covered in other books on the same topics. Still, McCormack's book is a classic written in an interesting way, and his opinions and experiences contribute to its appeal. getAbstract recommends it to recent graduates, and others in sales and negotiations who seek some real-life expert advice outside the ivy-covered walls of academia.

This is the 80's edition, and mentions mostly faded sports starts. INteresting, and useful, but dated. Try "What they STILL don't teach you..."

I read McCormack's first book right out of college and use his advice daily. He has a no-nonsense approach to business and understands business is about common sense and relationships. This is an important book that everyone from the recent college graduate to the CEO should read. It is a must read.

This book applies by all circumstances and all field of our life to improve its quality. I would like to pay more attention to the following 5 points of view and learn how to control your bad luck.

1. In charge of host not guest. He says, "Do prepare the things they are never expecting at the meeting. This means surprised something always can enforce the relationship between you and them. Get ready? Go for it. 2. Know about your customer or client first before you let them purchase your produts. Keep listening and watching their body and oral language to understand what they want rather than emphasize your desire. That's the point. This may lead you high performance.

3. Avoid conflicting. Excellent negotiator can be able to endure until right time coming with perseverance to win finally.

4. More listen less speak. Open your ears and close your mouth toward others. It will lead to successful businessmen but difficult to do.

5. Remind the importance of time management Persuade your time or you will be conquered by it. Manage it minute by minute effectively. In this case, we don't need speed. We need depth.

His lesson is still available even though 13 years over from his writing time.

The word of "Marketing" has been very familiar with us but "Sports Marketing" since 1960. At that time, Mark McCormack established IMG to promote golfer and assigned himself as a Head. He is now representative of the IMG, has the highest reputation in the world multinational marketing company, specially sports star to become heroes. He mentioned on this book the people never judged by their academic background and racial distinguish.

If you are in the business, this book can be a little educational.
The main point in the successful of a business is the PR and have a vast (or worthy) business net and the reputation.

Negotiation is important but you will have nothing if you cannot start a negotiation. You think that can make a deal with a famous? Mark H. Mccormack amass a fortune not only following this instructions in this book, also with their contacts and he say nothing about it. ;-) Of course only a dumbass can success in the life and talk about their secret to how to obtain it.

Anyways, the book is a little boring.

It is a good book