6 of 6 people found the following review helpful:
5.0 out of 5 stars
Stimulated and titillated, July 17, 2008
This review is from: Stimulated!: Habits to Spark Your Creative Genius at Work (Hardcover)
Pek and McGlade's book is as promised: an idea-packed, fun, and yes, stimulating book. This book tickles the recesses of your brain to help you mine your creativity, ingenuity and have fun doing so. Recommended for knocking the cobwebs from your mental gearbox.
TK
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Making American Industry Great Once Again, July 5, 2008
This review is from: Stimulated!: Habits to Spark Your Creative Genius at Work (Hardcover)
The American auto industry is almost belly up. American airlines are in a tailspin. Other major manufacturing and service sectors of American industry are in a state of collapse.
Not all of the problems of American industry are related to the price of oil. The lack of creativity and innovativeness in these industries is a large part of their problems.
There are those who contend that creativity just comes naturally to some people, like, for example, Ben Franklin and Albert Einstein. Not so, say Pek and McGlade, the husband-and-wife team of international consultants in creativity and innovation, in Stimulated!, their second offering on the subject.
Everyone, they contend, is born creative. But, the pressures of hierarchy and conformity in the modern American organization kill these creative instincts. Which, in turn, has led to the "can't do" culture prevalent in American industry today.
How to release our nascent, native creative energies, that not just a short while ago were responsible for the worldwide supremacy of American manufacturing and service, is what Pek and McGlade are all about.
Stimulated! lays out a 5-step process that Pek and McGlade have successfully implemented in Corporations in the US and in Europe. The five steps consist of Scouting for new ideas and insights; Cultivating these ideas; Playing with them in one's mind, Venturing to put these ideas into practice; and Harvesting the results. The interplay of these five steps leads to the generation of not just one or two good ideas, but, to a cascade of original insights that psychologist Mihaly Csikszentmihalyi calls "flow".
What kinds of projects have benefited from Pek and McGlade's creativity and innovation program? - changing the culture of the organization, developing new learning methodologies, raising the esprit de corps of teams and groups, doubling business volume, connecting the global workforce, creating unique competitive strategies, improving the work ethic, spurring product/service innovations, to name but a few.
Given the doldrums in which the auto, the airlines, and other major sectors of American industry find itself, Stimulated! is just the right book for the times! Anyone who owns a business, or runs a business, and wants to make the business more creative, more productive should devour the book entirely, and early.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Sparked and Stimulated, July 7, 2010
This review is from: Stimulated!: Habits to Spark Your Creative Genius at Work (Hardcover)
It's paradoxical how business - any business - inadvertently creates an environment that is stifling to the very qualities it needs to nurture: Innovation and creativity. Especially in this somewhat crippled economy, fear and politics often become the norm, leaving little room for new ideas, risk taking, and true innovative thought.
Stimulated doesn't just make a compelling case why innovation and creativity are critical elements of a flourishing life or business. It reminds the reader that innovation and creativity are part of a process that we all need to practice. It provides a guide and tools to stay the creative course, find "sparks," and nurture and harvest them into compelling ideas and ultimately profitable results.
Anyone can wave a flag and shout "be creative." Heard it before, been there, done that - it's the innovator's version of the senior sales "pontificator" who regales his team with the dubious wisdom of, "we need to sell more." Stimulated clearly differentiates itself by going much deeper. The art of this book (aside from some very cool graphics) is that it charts a clear path with clear objectives - objectives any business and any business person should care about intensely.
Help other customers find the most helpful reviews
Was this review helpful to you? Yes
No