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Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose Hardcover – October 5, 2010

ISBN-13: 978-0470621677 ISBN-10: 0470621672 Edition: 1st
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Editorial Reviews


"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book Stoking Your Innovation Bonfire, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started," (Seattle Times, 4 September 2011)

From the Inside Flap

Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.

Stoking Your Innovation Bonfire equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees.

Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization—without expensive consultants. You'll find world-class guidance on overcoming your business's blockages in the areas of:

  • Vision

  • Strategy

  • Goals

  • Insight

  • Idea generation and evaluation

  • Idea commercialization

  • Organizational psychology

  • Information and structure

  • Sustainability

In today's fast-paced marketplace, those unwilling to change are often left behind. With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, Stoking Your Innovation Bonfire provides you with the tools you need to reframe your business's innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers' issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with Stoking Your Innovation Bonfire.


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Product Details

  • Hardcover: 188 pages
  • Publisher: Wiley; 1 edition (October 5, 2010)
  • Language: English
  • ISBN-10: 0470621672
  • ISBN-13: 978-0470621677
  • Product Dimensions: 6.2 x 0.7 x 9.3 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #76,130 in Books (See Top 100 in Books)

More About the Author

Braden Kelley (@innovate on Twitter) is a popular Innovation and Social Business Speaker, and has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School.

Braden works with global clients to create comprehensive innovation training for their organization, or to address specific innovation strategy, marketing strategy, or other business improvement needs. Braden specializes in the use of social media and other collaboration tools to attract and engage customers, partners, and employees to help organizations achieve their goals.

Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, online services, mobile telecommunications, and more.

Braden is also a co-founder of the popular He is passionate about innovation and social business, and has been commissioned by companies (including Innocentive) to write white papers and case studies, but has also written 650+ articles for publications including The Washington Post, iSix Sigma magazine, Texas Enterprise, American Express OPEN Forum, and more.

His international clients include Microsoft, Misys,, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.

Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Deb Mills-Scofield on September 28, 2010
Format: Hardcover
With the plethora of books coming out on innovation, Braden Kelley's "Stoking Your Innovation Bonfire" is one you must get, read, mark up, and share. It is easy for anyone, from layman to expert, to read and understand, adopt and adapt.

Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.

But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.

If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
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2 of 2 people found the following review helpful By Marilyn Blocker D/B/A Innovation Outcomes on March 3, 2011
Format: Hardcover Verified Purchase
It's clear, from today's competitive markets, that innovation is not a luxury. As a result, Stoking Your Innovation Bonfire enjoys a prominent place on my bookshelf. In fact, it will do more than serve as an ongoing reference for me personally, as I've decided to give it as a prize at a number of my upcoming speaking engagements on innovation.

Kelley's book is amazing in that it's a relatively short read (for busy professionals and executives) but is also extremely comprehensive. Effectively capturing innovation theory, Kelley also provides numerous case studies, lists, charts, and references to a website, with ancillary material. On a separate note, Kelley's blog,, is unparalleled! Its format is easily readable and contains many articles by prominent authors and thought leaders in the field of innovation including Tom Peters, Rowan Gibson, Matthew E May, Stephen Shapiro, and more.

On a final note, it appears that the current myopic focus on speed and breakthrough innovation as an exclusive success strategy, is moderated by Kelley's emphasis on the importance of linking innovation strategies to the type of innovation that's required, as opposed to what may be in vogue at the moment. As a consultant who grounds much of her work in the organizational life cycle, I was really pleased to see how Kelley ties innovation strategy to "innovation maturity levels." In some organizations, "slow" or incremental innovation is clearly the most appropriate strategy, and Kelley validates this.

I must say that I don't think there's a base that Kelley hasn't covered in this book, which is why I will enthusiastically read any additional books that he might publish in the future!
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2 of 2 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on April 17, 2012
Format: Hardcover
Business strategist Braden Kelley says innovation starts with a vision, a strategy and a goal. A new idea by itself does not constitute an innovation; innovation is how you implement the idea to generate value. Readers familiar with the subject will see that few of Kelley's ideas are brand new, but they'll appreciate his accessible synthesis, which is immediately applicable and easy to follow. getAbstract recommends Kelley's brief book to anyone interested in innovation and especially to those who are new to the field or skeptical about their ability to generate positive change.
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1 of 1 people found the following review helpful By Jeff Lindsay on January 3, 2011
Format: Hardcover
Stoking Your Innovation Bonfire is a highly readable, positive book about the practical side of innovation. Braden Kelley writes with the benefit of not only having many years of experience in supporting innovation, but with the insights that come from one of the best innovation networks on the planet. Braden's Blogging Innovation effort has brought together numerous innovation thinkers around the world to share and contribute their insights on innovation success. Braden has many minds he can tap and the collective wisdom of many stars to guide his thinking.

Braden's experience in innovation shows, for example, when he discusses the different innovation needs companies have depending on their innovation maturity level. Trying to run an open innovation program for a company just getting started on innovation could be a mistake-especially if internal systems for gathering and evaluating innovation concepts aren't yet in place.

He also recognizes the need for long-term innovation strategy, not just short-term reactive strategy, to help a company survive in a world of disruptive innovation threats. Yet a focus only on long-term innovation bets could leave a company crippled by missing the short-term gains that are needed to still be thriving when the long-term bets pay off (if ever).

A strength of the book is the citation of numerous examples, mostly from large, well-known companies like Apple or Amazon. One of my favorite case studies occurs early in the book (pp. 14-16) and deals with the rise of General Motors and how they overtook Ford through the vision of Alfred Sloan, who saw the need for market segmentation, good design, and innovation in the business model by offering financial assistance to dealers and customers through GMAC.
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