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Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose Hardcover – October 5, 2010

ISBN-13: 978-0470621677 ISBN-10: 0470621672 Edition: 1st

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Product Details

  • Hardcover: 188 pages
  • Publisher: Wiley; 1 edition (October 5, 2010)
  • Language: English
  • ISBN-10: 0470621672
  • ISBN-13: 978-0470621677
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #509,538 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book Stoking Your Innovation Bonfire, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started," (Seattle Times, 4 September 2011)

From the Inside Flap

Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.

Stoking Your Innovation Bonfire equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees.

Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization—without expensive consultants. You'll find world-class guidance on overcoming your business's blockages in the areas of:

  • Vision

  • Strategy

  • Goals

  • Insight

  • Idea generation and evaluation

  • Idea commercialization

  • Organizational psychology

  • Information and structure

  • Sustainability

In today's fast-paced marketplace, those unwilling to change are often left behind. With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, Stoking Your Innovation Bonfire provides you with the tools you need to reframe your business's innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers' issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with Stoking Your Innovation Bonfire.


More About the Author

Braden Kelley (@innovate on Twitter) is a popular Innovation and Social Business Speaker, and has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School.

Braden works with global clients to create comprehensive innovation training for their organization, or to address specific innovation strategy, marketing strategy, or other business improvement needs. Braden specializes in the use of social media and other collaboration tools to attract and engage customers, partners, and employees to help organizations achieve their goals.

Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, online services, mobile telecommunications, and more.

Braden is also a co-founder of the popular InnovationExcellence.com. He is passionate about innovation and social business, and has been commissioned by companies (including Innocentive) to write white papers and case studies, but has also written 650+ articles for publications including The Washington Post, iSix Sigma magazine, Texas Enterprise, American Express OPEN Forum, and more.

His international clients include Microsoft, Misys, HomeAway.com, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.

Customer Reviews

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His approach is to create the culture and systems and processes that will support innovation for the long-term.
Andrew C. Marshall
With the plethora of books coming out on innovation, Braden Kelley's "Stoking Your Innovation Bonfire" is one you must get, read, mark up, and share.
Deb Mills-Scofield
In spite of its length, however, the book is rich in information and full of short business cases that illustrate Braden's concepts.
Jeffrey Baumgartner

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Deb Mills-Scofield on September 28, 2010
Format: Hardcover
With the plethora of books coming out on innovation, Braden Kelley's "Stoking Your Innovation Bonfire" is one you must get, read, mark up, and share. It is easy for anyone, from layman to expert, to read and understand, adopt and adapt.

Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.

But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.

If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
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2 of 2 people found the following review helpful By Rolf Dobelli HALL OF FAME on April 17, 2012
Format: Hardcover
Business strategist Braden Kelley says innovation starts with a vision, a strategy and a goal. A new idea by itself does not constitute an innovation; innovation is how you implement the idea to generate value. Readers familiar with the subject will see that few of Kelley's ideas are brand new, but they'll appreciate his accessible synthesis, which is immediately applicable and easy to follow. getAbstract recommends Kelley's brief book to anyone interested in innovation and especially to those who are new to the field or skeptical about their ability to generate positive change.
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1 of 1 people found the following review helpful By Duke Ngcobo on June 12, 2013
Format: Kindle Edition Verified Purchase
Few months ago my manager asked me what are my plans for the next five years and I replied am gonna be the first CINO (Chief Innovation Officer) in the business.She laughed and asked if such thing existed.After reading this book I found who an what I am. Am a troubleshooter.
Great book must read for those who are visionary...
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1 of 1 people found the following review helpful By Andrew Webster - Canada on March 17, 2011
Format: Hardcover
Of the many thoughts, lessons, and tools I've taken from the book, I value the illumination of dangers and asking of necessary questions the most. Kelley considers innovation from the cultural stage-setting, to the selection and grooming of optimal solutions, through to sustainability of innovation. Each chapter helpfully outlines impediments to be aware of in the given context. Importantly, questions are also asked, which we can honestly answer ourselves as readers, and will ultimately challenge us to identify our innovation blind spots.

One important aspect of the general message of the book is the emphasis placed upon the uncovering of insights in the innovation process - a key point that is often forgotten or trivialized by placing excess emphasis on idea generation. The simple (>1 page) case studies do a great job of illustrating why insights are so critical, as well as other concepts throughout.
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1 of 1 people found the following review helpful By Marilyn Blocker D/B/A Innovation Outcomes on March 3, 2011
Format: Hardcover Verified Purchase
It's clear, from today's competitive markets, that innovation is not a luxury. As a result, Stoking Your Innovation Bonfire enjoys a prominent place on my bookshelf. In fact, it will do more than serve as an ongoing reference for me personally, as I've decided to give it as a prize at a number of my upcoming speaking engagements on innovation.

Kelley's book is amazing in that it's a relatively short read (for busy professionals and executives) but is also extremely comprehensive. Effectively capturing innovation theory, Kelley also provides numerous case studies, lists, charts, and references to a website, with ancillary material. On a separate note, Kelley's blog, BloggingInnovation.com, is unparalleled! Its format is easily readable and contains many articles by prominent authors and thought leaders in the field of innovation including Tom Peters, Rowan Gibson, Matthew E May, Stephen Shapiro, and more.

On a final note, it appears that the current myopic focus on speed and breakthrough innovation as an exclusive success strategy, is moderated by Kelley's emphasis on the importance of linking innovation strategies to the type of innovation that's required, as opposed to what may be in vogue at the moment. As a consultant who grounds much of her work in the organizational life cycle, I was really pleased to see how Kelley ties innovation strategy to "innovation maturity levels." In some organizations, "slow" or incremental innovation is clearly the most appropriate strategy, and Kelley validates this.

I must say that I don't think there's a base that Kelley hasn't covered in this book, which is why I will enthusiastically read any additional books that he might publish in the future!
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1 of 1 people found the following review helpful By Caspar van Rijnbach, MSc on February 21, 2011
Format: Hardcover
This book is a must read. Braden Kelley is a widely known specialist in the field of innovation management and his book works through something every innovation manager someday (or every day) will encounter: blockages..It is always easy to work innovation from the "how should it work" side looking at how Apple makes it work, but unfortunately, Innovation management is not always that easy as it may seem. It requires an understanding on how to work through innovation blockages with the right methods and engagement. Innovation is fragile and needs to be handled differently than your everyday processes. With guidelines and a large amount of real world examples, Braden facilitates understanding of how to make innovation work.
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