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Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose
 
 
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Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose [Hardcover]

Braden Kelley (Author), Rowan Gibson (Foreword)
4.9 out of 5 stars  See all reviews (17 customer reviews)

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Book Description

October 5, 2010 0470621672 978-0470621677 1
Essential strategies to transform your organization and boost your profits

Want to recapture your organization's original innovative spirit? Stoking Your Innovation Bonfire helps you remove the obstacles that have crippled the innovation superpowers that made your organization successful in the first place.

  • Helps you identify the blockages hindering innovation within your organization
  • Reveals the fundamental changes that will help your business rebuild its hidden or lost innovation capabilities
  • Explores leading innovation theories you can apply right away-without expensive consultants

Get the strategies you need to remove innovation barriers, increase profits-and change the way you do business.


Frequently Bought Together

Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose + The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review) + The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth
Price For All Three: $61.15

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Editorial Reviews

Review

"Kelley may have become an online media personality, but he's probably more well-known within the innovation community as author of the book Stoking Your Innovation Bonfire, published October 2010 by John Wiley & Sons. I wanted to provide a book that helps people identify and remove barriers to innovation and is an innovation primer for people who are looking to get started," (Seattle Times, 4 September 2011)

From the Inside Flap

Every successful organization began as a nimble, innovative start-up with the ability to course-correct and quickly adapt to the needs of its customers. But along the way, success and growth may have caused changes in the structure, the culture, and sometimes even the vision of the business.

Stoking Your Innovation Bonfire equips your organization to identify and remove those barriers to innovation that have prevented it from achieving sustainable growth and change. Braden Kelley shares the profound insight, simplicity, and uncommon sense that have helped countless organizations get back their innovative spirit and leverage the collective wisdom and passion of their employees.

Filled with case studies and proven guidance, this book evolves leading innovation theories into coherent, practical applications that you can implement in reinvigorating your own organization—without expensive consultants. You'll find world-class guidance on overcoming your business's blockages in the areas of:

  • Vision

  • Strategy

  • Goals

  • Insight

  • Idea generation and evaluation

  • Idea commercialization

  • Organizational psychology

  • Information and structure

  • Sustainability

In today's fast-paced marketplace, those unwilling to change are often left behind. With an interactive Web site including health checks and an innovation audit, as well as video and text interviews, Stoking Your Innovation Bonfire provides you with the tools you need to reframe your business's innovation strategy and goals and successfully supply the marketplace with revolutionary solutions to your customers' issues. Knock down your barriers to innovation. Create a healthy cooperation with the need for operational excellence. Let your corporate brilliance shine. Get the fire started with Stoking Your Innovation Bonfire.


Product Details

  • Hardcover: 188 pages
  • Publisher: Wiley; 1 edition (October 5, 2010)
  • Language: English
  • ISBN-10: 0470621672
  • ISBN-13: 978-0470621677
  • Product Dimensions: 9.1 x 6.3 x 0.8 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #271,155 in Books (See Top 100 in Books)

More About the Author

Braden Kelley (@innovate on Twitter) is a Social Business Architect, and has been advising companies on how to increase their revenue and cut their costs since 1996. He has maximized profits for companies while living and working in the UK, Germany, and the United States. Braden earned his MBA from London Business School.

Braden works with global clients to begin their innovation journey, or to address specific innovation strategy, marketing strategy, or other business improvement needs. Braden specializes in the use of social media and other tools to attract and engage customers, partners, and employees to help organizations achieve their goals.

Braden has worked with a variety of industries including: financial services, healthcare, marketing, technology, retail, online services, mobile telecommunications, and more.

Braden is also a co-founder of the popular InnovationExcellence.com and a weekly columnist for the American Express OPEN Forum. He is passionate about innovation and has published several white papers and case studies for his web site and more than 400 articles for CustomerThink.com, InnovationTools.com, the University of Texas and more.

His international clients include Microsoft, Misys, HomeAway.com, Roche Diagnostics, Millicom International Cellular, Wunderman, and more.

 

Customer Reviews

17 Reviews
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Average Customer Review
4.9 out of 5 stars (17 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful:
5.0 out of 5 stars Stoking Your Innovation Bonfire - Must Read, September 28, 2010
This review is from: Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose (Hardcover)
With the plethora of books coming out on innovation, Braden Kelley's "Stoking Your Innovation Bonfire" is one you must get, read, mark up, and share. It is easy for anyone, from layman to expert, to read and understand, adopt and adapt.

Braden provides readers with a toobox for innovation. The book provides practical, usable, adaptable tools for creating a (more) innovative culture in your own organization, regardless of size, shape and scope. There are guides, checklists, and real world examples from many industries. The approach is holistic, detailing the changes innovation makes to and for your customers, employees, suppliers, distribution system, marketing, sales and operations. Not many books provide such a thorough value-chain analysis.

But more than that, Braden addresses the harder issues around innovation - the `soft' stuff. Very few books give the time and attention to the people and culture issues which are the hardest and most critical to success. The book has several sections about culture - how to get people engaged and stay engaged, how important trust is, how innovation is a social activity and even how your policies and procedures need to change to encourage innovation, with concrete examples instead of theory.

If you're interested in really making innovation an integral part of your organization, then "Stoking Your Innovation Bonfire" is a must have that you will use over and over again and will remain a constant source of reference.
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4.0 out of 5 stars You need to be aware of these dangers, and ask these questions, March 17, 2011
This review is from: Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose (Hardcover)
Of the many thoughts, lessons, and tools I've taken from the book, I value the illumination of dangers and asking of necessary questions the most. Kelley considers innovation from the cultural stage-setting, to the selection and grooming of optimal solutions, through to sustainability of innovation. Each chapter helpfully outlines impediments to be aware of in the given context. Importantly, questions are also asked, which we can honestly answer ourselves as readers, and will ultimately challenge us to identify our innovation blind spots.

One important aspect of the general message of the book is the emphasis placed upon the uncovering of insights in the innovation process - a key point that is often forgotten or trivialized by placing excess emphasis on idea generation. The simple (>1 page) case studies do a great job of illustrating why insights are so critical, as well as other concepts throughout.
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5.0 out of 5 stars Braden's book is a MUST READ!, March 3, 2011
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This review is from: Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose (Hardcover)
It's clear, from today's competitive markets, that innovation is not a luxury. As a result, Stoking Your Innovation Bonfire enjoys a prominent place on my bookshelf. In fact, it will do more than serve as an ongoing reference for me personally, as I've decided to give it as a prize at a number of my upcoming speaking engagements on innovation.

Kelley's book is amazing in that it's a relatively short read (for busy professionals and executives) but is also extremely comprehensive. Effectively capturing innovation theory, Kelley also provides numerous case studies, lists, charts, and references to a website, with ancillary material. On a separate note, Kelley's blog, BloggingInnovation.com, is unparalleled! Its format is easily readable and contains many articles by prominent authors and thought leaders in the field of innovation including Tom Peters, Rowan Gibson, Matthew E May, Stephen Shapiro, and more.

On a final note, it appears that the current myopic focus on speed and breakthrough innovation as an exclusive success strategy, is moderated by Kelley's emphasis on the importance of linking innovation strategies to the type of innovation that's required, as opposed to what may be in vogue at the moment. As a consultant who grounds much of her work in the organizational life cycle, I was really pleased to see how Kelley ties innovation strategy to "innovation maturity levels." In some organizations, "slow" or incremental innovation is clearly the most appropriate strategy, and Kelley validates this.

I must say that I don't think there's a base that Kelley hasn't covered in this book, which is why I will enthusiastically read any additional books that he might publish in the future!
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