Stop Cold Calling Forever [Paperback]

Anthony Parinello (Author)

Book Description

Publication Date: September 1, 2004

One of today's most innovative sales trainers reveals how to be a consistent top producer while avoiding the dreaded cold call

It's time to hang up on cold calling, asserts Tony Parinello. The renowned sales trainer introduces proven tools and techniques that make such telephone torture unnecessary, teaching sales professionals how to master a powerful four-step process he calls "Identify, Contact, Present, Sell" to reel in new clients.

Parinello's approaches will work for anyone who loves to sell but hates the grind of "smiling and dialing." Instead, he explains how to:

• Identify and contact the very ripest prospects in far less time than via cold calling
• Rake in much more business from current customers without ever "pestering"
• Catapult up the sales chart with presentation and closing skills used by sales superstars

Editorial Reviews

From the Back Cover

Hang up on cold calling!

If you love to sell but hate the grind of "smiling and dialing," rejoice! This is the book that will set you free from telephone torture once and for all.

With the hassles of tracking down decision makers... the frustrations of playing telephone tag... plus the reality of do-not-call rules, this book couldn't possibly be more timely. Discover a legendary trainer's proven 4-step approach to Stop Cold Calling Forever!

"This book shows you how to get more and better appointments with qualified prospects faster and easier than ever before! Tony is the expert in this area and this is a great book." --Brian Tracy, author of Million Dollar Habits

"Fun! Comprehensive! Smart! Demanding! Tony at his best. Do what he says--and you'll be rich." --Sharon Drew Morgen, author of Selling With Integrity

About the Author

Anthony Parinello is the author of five other highly regarded books on the sales process, including bestsellers Selling to VITO^TM and Think and Sell Like a CEO. He has won countless top-producer awards over a 28-year career in sales and is one of today's most sought-after trainers and speakers on the selling process.

Product Details

• Paperback: 176 pages
• Publisher: Entrepreneur Press; 1 edition (September 1, 2004)
• Language: English
• ISBN-10: 1932531165
• ISBN-13: 978-1932531169
• Product Dimensions: 8.9 x 6 x 0.7 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 2.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,214,330 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 3 people found the following review helpful:

1.0 out of 5 stars Disappointing!, January 1, 2009

By 

Joyce Evans (Florida) - See all my reviews

Amazon Verified Purchase

This review is from: Stop Cold Calling Forever (Paperback)

Book seems to be a terrible rehash of Never Cold Call Again (Rumbauskas Jr.).All I can say positive about it is "I'm glad I purchased it used".

2 of 5 people found the following review helpful:

1.0 out of 5 stars Wish I could give it 0 stars, June 14, 2007

By 

S. Bryant (Plano, Texas USA) - See all my reviews
(REAL NAME)   

This review is from: Stop Cold Calling Forever (Paperback)

Sorry, this misses the mark altogether. The title of the book promises a way to stop cold calling forever, but chapter 12 is all about how to cold call. While a couple other poor prospecting choices like direct mail,are mentioned, Parinello seems to weasel around the "stop cold calling" issue by telling you to mail something first. Garbage! A call to someone you don't know and who doesn't know you is a cold call even if you've sent them a ream of mail. You want to say mailing them something first makes it a "warm call", go ahead, just don't plan on it being effective. There is also info about creating buzz, usually not a sales function. He provides an unsolicited email technique that calls for sending the prospect a postcard telling them to look for your email. First, the postcard will likely never see the desk of the addressee, it will find the trash can. Even if the right person sees it, the email he advises you to use starts out with "during the past 7 years, we have worked with 30 organizations....." That's about as far as ANYONE would read that before hitting the delete key.

Salespeople want to stop cold calling because it is painful and highly unproductive and ineffective. Using that pain to sell a book that doesn't deliver what it's title promises is distasteful and borders on unethical.

1 of 9 people found the following review helpful:

1.0 out of 5 stars I am done with Anthony Parinello forever!, October 2, 2007

By 

David Fiumara "fumo" (NC USA) - See all my reviews
(REAL NAME)   

This review is from: Stop Cold Calling Forever (Paperback)

I am done with Anthony Parinello forever. this the second book that I had bought that he wrote. the first was the selling to vito. both were terrible. there were bits and peices in both that were somewhat helpful, but there is no follow through on any of the ideas. Overall, these books were a waste of my time to read and were of very little help. I have been in sales my enitre career and have read some really good books over the years. these were not it!