Customer Reviews

Stop Cold Calling Forever

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Book seems to be a terrible rehash of Never Cold Call Again (Rumbauskas Jr.).All I can say positive about it is "I'm glad I purchased it used".

Sorry, this misses the mark altogether. The title of the book promises a way to stop cold calling forever, but chapter 12 is all about how to cold call. While a couple other poor prospecting choices like direct mail,are mentioned, Parinello seems to weasel around the "stop cold calling" issue by telling you to mail something first. Garbage! A call to someone you don't know and who doesn't know you is a cold call even if you've sent them a ream of mail. You want to say mailing them something first makes it a "warm call", go ahead, just don't plan on it being effective. There is also info about creating buzz, usually not a sales function. He provides an unsolicited email technique that calls for sending the prospect a postcard telling them to look for your email. First, the postcard will likely never see the desk of the addressee, it will find the trash can. Even if the right person sees it, the email he advises you to use starts out with "during the past 7 years, we have worked with 30 organizations....." That's about as far as ANYONE would read that before hitting the delete key.

Salespeople want to stop cold calling because it is painful and highly unproductive and ineffective. Using that pain to sell a book that doesn't deliver what it's title promises is distasteful and borders on unethical.

I am done with Anthony Parinello forever. this the second book that I had bought that he wrote. the first was the selling to vito. both were terrible. there were bits and peices in both that were somewhat helpful, but there is no follow through on any of the ideas. Overall, these books were a waste of my time to read and were of very little help. I have been in sales my enitre career and have read some really good books over the years. these were not it!

As I picked up this book to start reading, the telephone rang. It was a young lady, well she sounded like a young lady, and I like to talk to young ladies. Since they were going to have people in my neighborhood anyway (in my small town, if they're in town at all they're in my neighborhood), why didn't they come by and install a free satellite TV receiver. We chatted and chatted, it was a delightful conversation (at my advanced age I don't get to chat with many young ladies). Then when I asked her if she would give me a free TV set because I didn't have a TV, she didn't want to talk to me any more.

I then went back to the book. Lo and behold, the basic thesis of the book is "don't call prospects at random, only call those who are predisposed to buy from you." If the young lady on the phone had done just a little bit of qualifying - "Do you have a TV?" - she would have saved a lot of her time.

The book is filled with good common sense advice on how to narrow down the suspects into real prospects. It's the good old fashioned basics of how to sell.

If we could give a copy of this book to all the people who call, we could eliminate an awful lot of wasted phone calls.

But then I wouldn't get to talk to the nice lady who wanted to give me a free satellite dish. If I only knew her number I'd call her back and talk to her some more.