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Showing 1-10 of 10 reviews(5 star)show all reviews
11 of 11 people found the following review helpful
on August 7, 2002
Simply stated, this is a swell little book. Will it serve as a single source for all there is to know about typography? Clearly not, but that sort of expectation is baffling. Is it a quick read? Yes, delightfully so, and this is an important feature of the book. The first chapter states, "typography is not an art for the chosen few, but a powerful tool for anyone who has something to say and needs to say it in print or on a screen." This statement serves as a welcome to all readers who take communication seriously, inside and outside the professional design community. Erik Spiekermann and E. M. Ginger have structured their text with an eye to capturing and holding the interest of such a widely diverse readership. Each chapter includes a general body of text, marginal text, and images and typefaces chosen to illuminate key points. This may sound unimaginatively straightforward, however, the book's strength lies in the length and layout of each chapter: brief yet compelling, spritely in tone, aesthetically pleasing with its subtle shifts in typeface and color. It begs to be read in one sitting ... and read again soon. This urge is due in great part to its compact energy.
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2 of 2 people found the following review helpful
on October 7, 2012
I first came in contact with this book way back before Adobe press re-released and updated it. It's a little pricey for its size, but it's always been a great book to have as a designer in order to explain to friends what exactly typography is without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for them and why not every opinion is equal.

So, after recommending it to my print manager here in NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money.
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2 of 2 people found the following review helpful
on November 17, 2011
This book took me from Typography Nerd Level 3 to Typography Nerd Level 20 in just one read through. Recommended for anyone with a mild interest in typography and anyone who needs a new way of looking at typography.
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on October 8, 2013
great book for study type, type face, kerning.... such a easy to read book. great for for your library. and i hope there are ebook version. highly recommended.
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on May 26, 2014
This is a great read for type enthusiasts who are learning how type should be used.
This book has my recommendation for quality and insightful content.
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on January 28, 2015
THANK YOU for the FAST shipping. Love it !!!!!
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0 of 1 people found the following review helpful
on May 23, 2014
Nice Lessons.
It is a great book, although some people may need a guide of how to understand it.

Imagine you go to a cocktail party hosted by Erik Spiekermann. He introduces you typography and the people who made it.
Then you can take you time knowing about them, the time and the purpose why a certain typography was created.

It makes you understand typography, and of course, this book makes you adequate for further readings.
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3 of 6 people found the following review helpful
on November 18, 2007
This is quite an interesting and humoristic little book that should be made a must read for all bloggers, web designers and other web 2.0 communicators. Erik Spiekermann and E.M Ginger bring a very educated viewpoint to the never boring debate of form v.s. function and substance v.s. style. There is no doubt that they're choosing style and more specifically the role of Typographic style on effective communication. A debate started quite some time ago with Gutenberg!
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0 of 1 people found the following review helpful
on July 14, 2014
Very nice condition!
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0 of 2 people found the following review helpful
on March 16, 2012
It was a great combination between the good quality and fast services. I am really happy with is order.
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