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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior Paperback – May 1, 2012


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Product Details

  • Paperback: 224 pages
  • Publisher: Rockport Publishers (May 1, 2012)
  • Language: English
  • ISBN-10: 1592537669
  • ISBN-13: 978-1592537662
  • Product Dimensions: 9.2 x 0.8 x 9.2 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #778,084 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

For 33 years, Steven Heller was an art director at the New York Times, originally on the OpEd Page, and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review. He was the recipient of the Smithsonian Cooper-Hewitt, National Design Museum's 2011 Design Mind Award. He writes frequently for Metropolis and other design magazines, and is author, co-author, and editor of over 100 books on design and popular culture. He also writes The Daily Heller blog (imprint.printmag.com/daily-heller). He lives in New York City. Visit him online at www.hellerbooks.com.

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com


More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

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2 of 2 people found the following review helpful By llw studio on August 21, 2013
Format: Paperback Verified Purchase
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.
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By Terry Davis on October 4, 2014
Format: Paperback
School book
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