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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior [Paperback]

Steven Heller , Mirko Ilic

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Book Description

May 1, 2012

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.


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Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior + 100 Ideas that Changed Graphic Design
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Editorial Reviews

About the Author

Steven Heller is the co-chair of MFA Design (Designer as Author + Entrepreneur) at the School of Visual Arts in New York and the co-founder of MFA Design Criticism, MFA Interaction Design, MPS Branding and MFA Products of Design. He is the author or editor of over 135 books, including I Heart Design, and coauthor of The Design Entrepreneur and Anatomy of Design. http://www.hellerbooks.com

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com


Product Details


More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

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