Stopping AIDS: HIV AIDS Education And the Mass Media in Europe [Textbook Binding]

Kaye Wellings (Author)

Book Description

ISBN-10: 0582292271 | ISBN-13: 978-0582292277 | Publication Date: February 1997

This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns.

Editorial Reviews

Review

'This book is a very useful addition for all those studying health promotion, public health, media studies and medical sociology. Overall the comparative element is its majro strength.' Sociological Research Online 1997

Product Details

• Textbook Binding: 224 pages
• Publisher: Longman Group United Kingdom (February 1997)
• Language: English
• ISBN-10: 0582292271
• ISBN-13: 978-0582292277
• Product Dimensions: 9.6 x 7.4 x 0.7 inches
• Shipping Weight: 1.3 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #9,571,624 in Books (See Top 100 in Books)