Store Location and Assessment Research [Hardcover]

R. L. Davies (Editor), David Rogers (Editor)

Book Description

Publication Date: December 1984 | ISBN-10: 0471903817 | ISBN-13: 978-0471903819 | Edition: 1

Store Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This book looks at store location and store assessment research on both sides of the Atlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book endeavours to marry the academic contributions that have been made from a largely theoretical perspective to a series of business experiences that have been conducted in practice. In an age of relative store saturation and an abundance of shopping centres accurate store location research and store location assessment is not only advisable but essential. In recent years a coalescence of needs and a sharing of ideas has transpired between the USA and the UK and has provided a rationale for this collection of Anglo-American essays which give a balanced view of the theory and the practice that make up the subject. Contents IntroductionPart I: The retail Setting
* Trends in Retailing and Consumer Behaviour
* The Urban Pattern of Retailing
* The Impact of the Development Process
Part II: The Statistical Base
* General Sources of Information
* Developing a Strategic Planning Data Base
* Market Appraisals
* Site Appraisals
Part III: Methodology and techniques.
* Store Location Strategies
* Store Assessment Procedures
* Traditional Methods of Sales Forecasting
* Modern Methods of Sales Forecasting
* Evaluating Retail Trading Performances

Concluding Comments

Editorial Reviews

From the Publisher

A comprehensive, up-to-date compilation of essays treating the principles and procedures involved in store location and store assessment research. Contributes both a theoretical perspective on the nature of the field and a series of case examples on how to undertake the research. Three fundamental components for developing an effective program of store location and assessment research are provided: the changing environment of retailing, the establishment of a comprehensive information system, and a knowledge of a wide range of methodologies and techniques.

From the Back Cover

Store Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. Marketing Systems Inc., Illinois, USA An invaluable book to students and practitioners in marketing and retailing. This book looks at store location and store assessment research on both sides of the Atlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has been hitherto poorly documented. It is also an area in which theory and practice have rarely interrelated. This book endeavours to marry the academic contributions that have been made from a largely theoretical perspective to a series of business experiences that have been conducted in practice. In an age of relative store saturation and an abundance of shopping centres accurate store location research and store location assessment is not only advisable but essential. In recent years a coalescence of needs and a sharing of ideas has transpired between the USA and the UK and has provided a rationale for this collection of Anglo-American essays which give a balanced view of the theory and the practice that make up the subject. Contents Introduction

Part I: The retail Setting
1. Trends in Retailing and Consumer Behaviour
2. The Urban Pattern of Retailing
3. The Impact of the Development Process
Part II: The Statistical Base
4. General Sources of Information
5. Developing a Strategic Planning Data Base
6. Market Appraisals
7. Site Appraisals
Part III: Methodology and techniques.
8. Store Location Strategies
9. Store Assessment Procedures
10. Traditional Methods of Sales Forecasting
11. Modern Methods of Sales Forecasting
12. Evaluating Retail Trading Performances

Concluding Comments

Product Details

• Hardcover: 386 pages
• Publisher: Wiley; 1 edition (December 1984)
• Language: English
• ISBN-10: 0471903817
• ISBN-13: 978-0471903819
• Product Dimensions: 9.3 x 6.3 x 1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #605,769 in Books (See Top 100 in Books)