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The Story of American Toys: From the Puritans to the Present
 
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The Story of American Toys: From the Puritans to the Present [Hardcover]

Richard O'Brien (Author)
3.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

September 1992
The evolution of the American toy is chronicled in a grandly illustrated volume that recounts the stories of the inventors, manufacturers, and marketers of the essential childhood companion.


Editorial Reviews

From Publishers Weekly

In a capable, matter-of-fact history, O'Brien ( Collecting Toys ) surveys the playthings of three American centuries, beginning with the doll carried by young William Penn to Pennsylvania and concluding with the jowly Mr. Potato Head, manufactured by Hasbro and still popular in the 1980s. In between are Robert the Robot, a battery-run alien creature of the '50s; toy soldiers of successive eras; a charming miniature tin kitchen, circa 1880, from Asheville, N.C.; and the board game's mid-19th-century forebear, The Mansion of Happiness, an Instructive, Moral, and Entertaining Amusement. A picture book designed with a jaunty vernacular rhythm, O'Brien's opus is also noteworthy for the curious stories he tells of toys' origins--for example, that of the teddy bear. Conceived by a shrewd Brooklyn, N.Y., toy store owner, the bear was modeled after a real-life cub whose cuddliness caught legendary hunter Teddy Roosevelt's eye. Not only was the cub's life saved, but its spirit--reincarnated in plush, fur and felt--was immortalized.
Copyright 1990 Reed Business Information, Inc.

From Library Journal

This excellent book traces the history of American toys from the 18th century through 1987, emphasizing not only the toys themselves but also the people who invented them, the companies that manufactured them, and the ways in which social, political, and technological changes affected the toy business. The book includes over 300 handsome illustrations, two thirds in color. Its only real weakness lies in its lack of balanced coverage, particularly in the illustrations. Half the photographs are devoted to just three areas: toy road vehicles, airplanes, and military equipment; some other major areas such as construction sets, activity sets, stuffed toys, dolls, and girls' toys of all types are almost ignored. The book should appeal to a wide range of readers, from passionate toy collectors to those who simply enjoy remembering their childhoods.
- Frederick A. Schlipf, Urbana Free Lib. & GSLIS, Univ. of Illinois
Copyright 1990 Reed Business Information, Inc.

Product Details

  • Hardcover: 252 pages
  • Publisher: Abbeville Pr; 1st edition (September 1992)
  • Language: English
  • ISBN-10: 0896599213
  • ISBN-13: 978-0896599215
  • Product Dimensions: 10.5 x 10.5 x 1.2 inches
  • Shipping Weight: 6.2 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,065,113 in Books (See Top 100 in Books)

More About the Author

Richard O'Brien, (birth name Richard O'Brien - 1/13/34 - ),author, humorist, expert on collectible toys

O'Brien was a New York press agent for nearly seventeen years (beginning in June,1960), the last ten as head of his own agency. He had an instinct for comedy, and as a result several comedians gravitated toward him. He was responsible for kicking off the careers of Woody Allen, Bill Cosby, Joan Rivers and Flip Wilson. Other humorous long-term clients were Victor Borge, Fannie Flagg, Dick Cavett and Rodney Dangerfield. Eventually, he began to realize the gags he wrote for newspaper columnists (to which he attached the names of other, non-funny clients) were good enough to become a paying proposition.

Since March, 1968, O'Brien has had a continuing job as gag writer and idea man for Woody Allen. He also wrote for Rivers, both for nightclubs and her early afternoon talk show. For Borge he wrote comedy essays; sometimes alone, sometimes in collaboration with the veteran funnyman.

The comedy writing led to O'Brien's first book, "Jaws Jokes", writen with his son Sean and longtime friend Bill Kaufman. "Publicity: How to Get It" was his next, and his swan song as a press agent as he began to make a living from writing. "The Golden Age of Comic Books" was his third.

O'Brien's lifelong fascination with toy soldiers resulted in his doing the first edition of "Collecting Toys", which enabled him to began researching the American toy-soldier companies as well as investigate the history of general toymakers. The book, both a reference and a price guide, became a standard in the field, O'Brien continuing to expand each of the seven succeeding editions.
The first contained 319 pages. The eighth ran 766. Eventually, he added books on trains, toy cars and trucks and several on toy soldiers, including the mammoth "Collecting American-Made Toy Soldiers", which remains the Bible of the hobby. He also authored the coffee-table book "The Story of American Toys".

Along the way, O'Brien began writing novels. The first three were under the pseudonym of Brad Latham, in a series for Warner Books. His contributions were "The Gilded Canary", "Hate Is Thicker Than Blood", and "Corpses in the Cellar". His next two novels, "Ballyhoo Years" and "Dust in the Wind" were part of a jazz era series for Dell. All of the books in that series used his name for purposes of unity, since he refused to once again ghost a novel. His remaining novels have also been written under his name: "Images", "Evil", "Never Tell Him You're Alone", "The One After Snelling", and "Hollywood Dreams", which is a revised version of "Dust in the Wind", as he had been unhappy with its editing.

Though "Never Tell Him You're Alone" was his most successful novel, with 46,000 copies sold in the U.S., and translations in all of the Scandinavian countries, plus pirated edtions in Hungary, Poland and possibly China, it is "The One After Snelling" that is considered his best.

In 1979, after having successfully written gags for seven syndicated and magazine cartoonists, he created and wrote the comic strip "Koky" for the Chicago Tribune-Daily News syndicate. The artist was Mort Gerberg. He also created and wrote the less successful "Suzy" with Bob Vojtko as the artist. Both strips have been reprinted in their entirety by Ramble House.

O'Brien was born in Queens, New York, raised in Manhattan, Sayville Long Island, and Brooklyn. He now lives in Tryon, North Carolina, with his wife of fifty-three years, the former Mary Ann Shelton. They have four children, Alison, Sean, Rebecca and Julie, and eight grandchildren.

O'Brien's most recent book (2009) is "Researching American-Made Toy Soldiers, 32 Years of Articles".


 

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3.0 out of 5 stars Down memory lane, September 18, 2007
This review is from: The Story of American Toys: From the Puritans to the Present (Hardcover)
When this book was published in 1990, its author claimed it was the most up to date history to date, and would do until something else came along. Many something elses have since come along, but even in 1990 this book was not definitive. If you can't write without a sneer about a subject, don't write about it. The subtitle is "From the Puritans to the Present" and O'Brien cannot mention the Puritans without a sneer. Never mind that he doesn't know anything about them.

The second thing you ought not to do in a book like this is write at length and lovingly about particular pieces and then show photos of something else. It's very surprising that Abbeville Press, which makes some of the most beautiful art books in the world, couldn't do better with this one. The third thing not to do in such a book is give an overview of another book you've already written. If I didn't know that the author had written at length about toy soldiers, I could certainly guess it from this book, which is disproportionately devoted to them. It makes sense an author would major in the area he or she enjoyed and was an expert in, but some of the rest of the book could certainly do with more research.

The fourth thing one ought not to do in a book is fail to check facts or write in a way that puzzles the reader. The author majors in this. In his view, Bandai made Hasbro's Transformers, with no mention of their creation by Takara. He also says that Tonka was the first company, in 1970, to begin marketing in food stores. A paragraph later he mentions Topper Toys. But Topper Toys was the new name of Deluxe Reading, which had marketed their toys in food stores in the 'sixties.

So why three stars? This book seems to be entirely assembled out of industry bulletins and statistics from toy magazines. That said, however, these statistics are fascinating, as are the interpretations the author puts on them. That brings up the fifth thing one ought not to do in a book: name it something as all- encompassing as "The Story of" or "The History of" anything, which is simply asking for hawk- eyed readers to point out what's missing.

Compare this with Tim Walsh's 2005 Timeless Toys (also called The Playmakers). It's subtitle is: "Classic toys and the playmakers who created them". No attempt to cover everything. Rather, Walsh focuses on what he's interested in and what he can do well, as perhaps, O'Brien does in his other, more specialized books. Walsh also made a list of criteria by which he chose what to put in his book. "If your favorite toy was excluded," he advises, "I encourage you to write your own book". O'Brien may get the casual observer a bit more interested in the history of toys, but don't fail to check Walsh for the rest of the story.
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