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on April 15, 2014
This book is written by two authors who are both involved with SapientNitro and its strategic vision. Darren McColl is also listed as an author; his position with SapientNitro is to help business grow by bringing "insight to strategy, and inspiration to creativity". This book explains how this concept grew wings at an event in London titled "Storytelling in the Digital Age" in 2012. Twitter, Google, and Facebook were all prominently represented as the PR world tries to reinvent itself: A press release alone just doesn't work anymore.

The first chapter is entitled "Great storytelling alone won't save your business", and emphasizes the "fast, cheap, and good" rule. You have to pick two of the three: You can't have it all. However, if you focus on the triad of value, story, and experience, you can have all three. For example, the owner of a pizza company can tell a story about how he or she "discovered" the secret sauce recipe at age 12, or something similar. An example would be the American Girl franchise success: A publisher of educational materials came up with the idea of teaching about American History by using 3 18-inch dolls, each from a different historical period. These dolls all came with historically accurate storybooks detailing their life. By the time Mattel bought the company in 1995, there were more than 50 dolls, with stories from all over the world in almost every ethnicity. Every little girl could find a doll that would mirror her own story in some way. Now there are American Girl restaurants and salons. This concept works!

Have you ever predicted what might happen next in a story? Stories have a plot, settings, and characters, and narrative. Everybody has a story, as does every gadget that's invented. Tell the story behind the item; how it was created, what was the "special sauce" as it were. Stories sell: Ads may or may not.
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on June 21, 2014
Some really intriguing and provocative ideas here. Highly readable, but for the professional with a decade or more experience under his or her belt, a bit repetitive. Half as long would have been just as informative.
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on May 29, 2014
This is a solid work, based on not theory, but experience, on how to craft strategies that put the customer front and center in a company's strategy. It offers an approachable way to determine what our customers what, how they need to connect to a brand, and what the brand needs to deliver, particularly in a digital world.

I highly recommend this to any marketeer, branding executive, or executive technologist who is looking for how to craft strategies to connect to customers through storytelling and in a digital world.
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on April 17, 2014
Thought provoking book with great stories to make the concepts come alive. Ideas about how best to use technology to draw customers into the brand are insightful and instructive.
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on May 22, 2016
A lot of people call this "revolutionary" and "amazing", but I guess they're true marketers. It was just nice having this cheap book for a class I didn't care about.
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on July 19, 2015
Read this only if you can commit to improving your brand's marketing, voice and customer engagement.
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on February 26, 2015
Great book and worth a few reads for anyone working in the digital/web/strategy/content space.
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on April 8, 2014
Storyscaping shares and teaches a powerful new approach to advertising and marketing. Tapping into the power of storytelling, for which all human beings have an inherent connection, storyscaping creates both an emotional and rational tool for connecting brands and consumers.

A must-read for all those in marketing, advertising and business world--AND anyone wishing to create a compelling presentation to resonate with ANY audience. The philosophy and approach are truly ubiquitous.
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on September 20, 2014
Most insightful marketing-related book I have read in a long while.
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on July 12, 2014
Well written. Clear and concise. Not just for bussiness.
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