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Storyteller Uprising: Trust and Persuasion in the Digital Age Kindle Edition

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Editorial Reviews

About the Author

Hanson Hosein is President of HRH Media Group, and the Director of the Master of Communication in Digital Media program at the University of Washington in Seattle. He’s also the host of "Four Peaks" -- the monthly Telly Award-winning UWTV series that features interviews with an influential network of visionaries and leaders. He specializes in storytelling, social media strategies and business models of communication, serving as official advisor to Weber Shandwick, Tableau Software and the Pacific Science Center. Hanson's new book "Storyteller Uprising: Trust and Persuasion in the Digital Age," is an ongoing study of effective 21st century communication through multiple platforms. His pioneering work earned him Seattle Magazine's "Most Influential" in fall 2010, particularly due to his role in hosting TEDx Seattle. Hanson directed the award-winning documentary films "Rising from Ruins" and "Independent America: The Two-Lane Search for Mom & Pop," which have been broadcast around the world and prominently featured online, including on Hulu and Yahoo!'s homepages. As a former NBC News war correspondent, backpack journalist and investigative producer, he's the recipient of Overseas Press Club and Emmy Awards.

Product Details

  • File Size: 342 KB
  • Print Length: 199 pages
  • Page Numbers Source ISBN: 1463631502
  • Simultaneous Device Usage: Unlimited
  • Publisher: HRH Media Group LLC; Third edition (July 29, 2012)
  • Publication Date: July 29, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004MME2OC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,180,219 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Hanson has strayed from a traditional career path more often than not. He abandoned his undergraduate business degree two years in, to pursue law at McGill University in Montreal, and afterward in Paris. He passed the New York Bar exam just in time to go to journalism school at Columbia University, where he was hired by NBC News a couple of weeks before graduation -- thereby short-circuiting any career in law.

Hanson spent a heady few years as a producer for Tom Brokaw's show in New York City, and then managed to get assigned to NBC's Tel Aviv bureau. It was an exciting, productive period, where he enjoyed looking for "light in the darkness" as a storyteller, as well as experimenting with nascent digital output. He was one of the first contributors to upon its launch, and started playing with accessible digital tools as soon as they became available. That's ultimately what got him into trouble as he wanted to pursue the use of these new technologies at NBC. The network wasn't quite ready to be so cutting edge.

So despite winning Emmy and Overseas Press Club Awards for his work in Kosovo, along with a stock option award from NBC, he left his position at The Peacock and joined Canada's CBC as an on-air reporter. Although he had the choice of Vancouver, Toronto and Montreal, Hanson ultimately chose to create a one-man news bureau in Kelowna, British Columbia, where he learned how to shoot and edit his own stories.

Unable to convince CBC that he should be sent to Iraq in 2003, he readily accepted a six month assignment from his former employers at NBC, as they were looking for small teams to be embedded with the US military prior to their Persian Gulf campaign. That's when he created HRH Media, and NBC became his first client. In this capacity, he reported for the U.S. network starting from Bahrain, traveling through Syria, Lebanon, Jordan, Palestine and Israel, appearing live more than 500 times for MSNBC, CNBC, CBC and Global TV. He was also embedded with the Navy's Fifth Fleet aboard the flagship U.S.S. Abraham Lincoln, with the Coast Guard in the Persian Gulf, and with the Army's 1st Cavalry in Baghdad.

It was that last, perilous assignment in Iraq in 2004 that Hanson concluded that it was time to pursue what had originally inspired him to leave NBC -- to tell authentic stories through accessible digital technologies. Did we really need to work for a behemoth such as a TV network to communicate effectively and persuasively to people we didn't know? Hanson forced himself to answer that question when both PBS and Discovery Channel declined to fund his documentary film idea: a road trip that he and his wife Heather would take across the United States to document what he thought was a growing insurgency against corporate chain retail. Without this institutional support, they still took to the road, armed with a new HD video camera, a laptop and a desire to build a supportive community around the film, by sharing even as they were producing it (this was before the widespread launch of YouTube and Facebook). Independent America: The Two-Lane Search for Mom & Pop was the turning point in Hanson's career, as its success online, on TV and in communities around America crystallized his vision that individuals and organizations could now serve as trusted sources of information through story and digital distribution.

This success led him to Seattle, where he became an "accidental academic" -- applying his experience and knowledge as the newly-minted Director of the Master of Communication in Digital Media program at the University of Washington. Since then, Hanson has grown this graduate program three-fold, expanded its influence worldwide, produced the award-winning documentary Rising from Ruins, written the book Storyteller Uprising, hosted TEDx Seattle, co-founded Four Peaks, and produced two wonderfully rambunctious children with Heather. If, as Aristotle observed, all stories have three acts, this is a very satisfying middle.

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Jillo on January 8, 2012
Format: Paperback
"Storyteller Uprising" starts out as a thrilling front-seat ride through a broadcast journalist's adventures pioneering online reporting and blogging from the late 1990s through to the new millennium. From Israel to Western Canada to Iraq, author Hanson Hosein's use of digital technology and audience engagement is typical of reporting today, but was revolutionary at the time, and often challenged the editorial policies of the media organizations for which he worked.

The book transitions into both an academic exploration of the evolution of mass media and a practical "how to" guide on how individuals, groups, and companies can effectively craft and tell their own narratives while avoiding the "middle man" of traditional journalism.

Great lessons emerge throughout the book. Perhaps the most important being that a truly great story that connects people "through characters, emotion, and conflict" is the most crucial element in attracting and keeping an audience's attention. Also, engaging and interacting with the audience is equal in importance to the quality of the story. Finally, the book provides step-by-step instructions to create a story strategy - covering both the story development and distribution.

With the rise of affordable and accessible storytelling tools and platforms of distribution, Hosein says you no longer need institutional approval to tell your story. "Storyteller Uprising" offers great examples of those who have successfully told their stories on their own, and provides those who aren't quite sure where to begin with the tools they need to get started. Great read and great resource!
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2 of 2 people found the following review helpful By kittyocat on February 16, 2012
Format: Paperback Verified Purchase
Perfect marriage of book and device. Storyteller Uprising is the story of a traditional television reporter realizing the full potential of new digital media while embracing the power it instills.

The book is chock full of video links which illustrate the mistakes and missteps that force the author to keep refocusing on the story he is trying to create visually. This is where the medium of the Kindle Fire shines by filling a perfect void, you can view the video links immediately without referring to your computer.

The educational concepts are solid, if a little dry. But every text book needs to convey the facts.

This should be required reading for anyone entering journalism, and documentary film-making.
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2 of 2 people found the following review helpful By chetyre on January 20, 2012
Format: Paperback Verified Purchase
With so many devices, programs, apps and gadget whizzing around these days, it has become even more important to understand the "why" behind digital communication. Hanson Hosein's book is an insightful guide and memoir that helped me to reflect on just that.

Packed with case studies, personal accounts and historical references, Storyteller Uprising is an excellent tool for the digital expert, student or otherwise.

The book has many helpful links, so it was nice to have electronic version (or at least a laptop nearby) so that I could follow along with all the multimedia treasures included along with this read!
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1 of 1 people found the following review helpful By Craig P. Kanalley on November 4, 2012
Format: Kindle Edition
For anyone interested in media and how it's being transformed by social media and the digital age, this is a must read. It will also give you unique perspective and things to think about, only possible from someone like Hanson Hosein who has such a fascinating background in traditional media, new media and also academia. It's an easy read with important points on storytelling, how it's changed due to technology but also how it's stayed the same.
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2 of 3 people found the following review helpful By Brad on October 26, 2011
Format: Paperback
The slow and ugly demise of traditional media is giving way to an explosion of digital media. Hanson Hosein has lived in both worlds and is very adept at showing how this latest evolution of rapid communication is a game changer that everyone can play in and have an immediate impact. It's a manifesto and a warning for businesses and organizations to rise up and tell their own stories and create their own networks. Grasping how best to harness and share this medium is the race now. Ready, get set, READ IT and GO !
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