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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising Paperback – January 20, 2009
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From the Back Cover
Completely revised and updated, this new edition contains:
A collection of new illustrative examples
Exercises that incorporate the storytelling approach
Suggestions for planning and hosting successful site visits
A helpful example of a full narrative proposal
Information about how the storytelling approach applies to other fundraising communications such as appeal letters and case statements
Praise for the Second Edition of Storytelling for Grantseekers
"Clarke's book is easy to read and follow, and her contention that grantmakers will be persuaded by a compelling story that demonstrates both knowledge of program and need for funding is spot-on."
—Catherine Fisher, trustee, The Thomas J. Long Foundation
"Cheryl Clarke breaks down the steps of writing a successful grant proposal and makes the entire process as natural as that of sharing the story of all the good work that our organizations do in the world."
—Dorotea Reyna, director of development, California Institute of Integral Studies
"I recommend her book to all my students."
—Vivienne French, parttime faculty, Truckee Meadows Community College, Reno, Nevada
"My first edition is worn out from good use."
—Jean Therrien, executive director, Neighborhood Family Practice
About the Author
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Top Customer Reviews
I suspect Amazon will be posting a Search Inside feature for this book in the next month or so. As a result, I won't be listing the chapter titles here. However, if they are not listed then I encourage you to examine the Search Inside feature at Amazon for the first edition. See ISBN: 9780787956301. The new or updated chapters are:
2. Research & relationships: Finding & cultivating your audience
3. The short story: Writing letters of inquiry
6. Goals, objectives, & methods: Making changes by addressing the problem
11. Site visits & beyond: Interacting with funders
12. Beyond grants: Applying the storytelling method
A. The final manuscript: Two letter proposal samples
The book includes numerous examples of inquiry letters, introductions, location descriptions, cases for support (needs), goals-objectives-desired outcomes, and executive summaries. I found them all to be well done.
This book is all about how to make a grant proposal readable. And I wish it had stuck to that topic alone, because when it moved into the realm of research and packaging the grant proposal that is where I had problems. Two books that might be of interest to the reader of this book are: "What's Your Story?" (ISBN: 9780132277426), and "Developing Your Case for Support" (ISBN: 9780787952457).Read more ›
Grantwriting books are, unfortunately, often as confusing and tedious as the process itself. Clarke's book, "Storytelling for Grantseekers" is a welcome reprieve from the jargon-laden books that have been the standard-bearers for the past 20 years or so. From the conversational tone to the organization of the book, she's made it easy to follow, with real examples that clearly illustrate her points.
Most metaphors only go so far, but in storytelling Clarke has found perhaps the best way of explaining in comprehensive terms the process of writing a proposal. She doesn't take the idea too far; instead, she relates it in concrete, reasonable terms without oversimplifying the process. Clarke's storytelling model would also work well in a grantwriting course or workshop. She takes a common-sense approach to explaining some of the more arcane aspects of grantwriting, and brings humor into the process without sounding trite or condescending.
Especially important and unique to Clarke's approach are the budget and cash-flow sections. Instead of presenting a budget as a 'necessary evil' that is secondary to writing the proposal, she argues that the budget is essentially a translation of the proposal into numbers, and is equally important in telling a nonprofit's story. She offers clear explanations and provides effective tools and examples to follow. Most nonprofits do not take the important step of creating a cashflow chart for their organization. In these lean times, cashflow is critical to ensure a program or project's success.Read more ›
I would recommend this book to anyone writing proposals. It will add to the skills that a technical writers already has. It is very easy to read. I didn't want to stop reading it.
Most Recent Customer Reviews
Great resource for first time grant writing, makes grant writing approachable and almost fun.Published 4 months ago by Craftgal41
Great book. I bought it for a class requirement. I am very happy that my teacher required this book. It is wonderful easy practical read.Published 7 months ago by Ambrosia.Cle
Easy read. Gives very practical information on how to write a grant and make it stand out.Published 9 months ago by BayGirl
Very enlightening. This approach to grant writing is creative and encouraging. It helped guide me through the process. It is worth your time.Published 15 months ago by Ashley Pollock
Very unhappy with this book. It arrived quickly and on time, but within a few uses of this book the pages began to fall out of the book! Read morePublished 16 months ago by Marianna Clair
This book is a great resource for my learners and a very easy read. I plan to continue using it in my Fundraising and Marketing courses moving forward.Published on May 20, 2014 by Michael Hinson
Change your grant proposals from functional to dazzling.While this book doesn't contain any truly new ideas, it combines the best practices for creating compelling grant requests... Read morePublished on May 19, 2013 by Eric G
This is a really good book. Informative, full of helpful, up-to-date information that you can use. Using her ideas, I've gotten great feedback on what I've written.Published on February 18, 2013 by Amazon Customer