Customer Reviews

Storytelling for Grantseekers: The Guide to Creative Nonprofit Fundraising

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I've been involved with fundraising for over 25 years (from
the Museum of Fine Arts, Boston to the Bermuda Biological
Station
for Research in Bermuda) and this is, without a doubt THE
BEST BOOK on nonprofit grantwriting I have ever had the
pleasure
of reading! It has everything - it's intelligently written
with clear concise, step by step directions on how to bring
passion,
creativity and success to any fundraising/grantwriting effort! It is
"short" - just a little over 100 pages - so it can be read,
digested and put to
use by everyone - from the director on down to volunteers
and staff. It's entertaining, practical and, I would think,
an absolute
must for anyone involved in raising money. They say everyone
loves a good story - well I not only love a good story, BUT
also
- a great book on how to effectively and enjoyably write grants that will bring in the funds!
Bravo Cheryl Clarke!

Sarah S. Brophy

Storytelling for Grantseekers: The Guide to Creative Nonprofit Fundraising is a solid basic proposal-writing book with a twist on how to develop a compelling narrative. Clarke writes in the Preface "I believe that grant seekers will be more enthusiastic about writing proposals, and that their proposals will be more passionate and consequently more effective, when grant seekers begin using the storytelling techniques described in this book."

Sometimes the author works a bit hard at her storytelling metaphor (with attendant heroes, antagonists and main characters), but she is careful not to lead you into the land of superheroes. For many readers a story-like style is preferable to a legal document, but take care that your proposal reads like a good New York Times piece, not fluff.

For those new to proposal-writing, the first three chapters address how to collect necessary information for a solid proposal; screen funders for a good donor-project match; and manage your relationship with a potential funder. The final three chapters cover budget description and the basics of how to format and package the proposal. Each is thorough, easy to understand and helpful.

The four middle chapters address storytelling in the narrative. They are great advice for beginning writers yet speak to next-level professionals hoping to coax their own style away from creeping grantese. Sample proposal text is very often excellent.

The author makes good points about an environmental scan to place your project in context for the reader and to strengthen your case; that the key need must be your clients' not your institution's; and how to make good use of data for reinforcement.

Storytelling for Grantseekers is a fine book to keep in your library for training new writers and for coaching colleagues in the proposal process. Anyone in a larger institution could very well make this book required reading for colleagues who say "I need a grant to do this". It is a comfortable read that will train them to give you good information for doing your job.

Grantors will have some really interesting proposals to consider from grant writers whose skills will be enhanced by Cheryl Clarke's terrific book.
Storytelling for Grantseekers breathes new life and humor into the grant writing [now storytelling] process.
This creative guide shows clearly how best to articulate a nonprofit case and engage a grantor, by telling a unique story with examples.
And -- it's fun to read!

Most grantwriting books cover the basics which, if you know how to read and apply grant application guidelines, you already have down.

Imagine yourself, for a moment, on the other side of the table, sifting through tens of hundreds of grant proposals to determine which ones your foundation will fund - and every proposal as tedious as the last.

BUT, if you want to craft truly compelling FUNDED proposals that ENGAGE the reader, "Storytelling for Grantseekers: The Guide to Creative Nonprofit Fundraising" is a mighty fine start. In an enjoyable read, author Clarke shows the reader how to bring passion to their writing - an often missing, yet crucial element to the most successful writers.

Highly recommended!

An approach to grantseeking that can lead anyone with a good idea through the often complex process of putting a grant together. Storytelling is an innovative approach sure to achieve results!

Cheryl Clark inspires the potential grant seeker with a thoughtful and innovative process for fundraising.

A fundraising consultant, trainer and short story author, Clark argues persuasively that fundraising -- and specifically proposal writing -- should incorporate the techniques of storytelling. A story sets a scene, has characters, and builds tension. A good proposal does the same.

Most people recognize a great story. Grant makers are not unique. By crafting your proposal as an opportunity to tell your story, the process becomes more enjoyable for both the writer and the reader. By allowing your passion to pervade the proposal's prose, becomes more enjoyable for the reader. It becomes more likely to be funded.

Story telling is powerful. Grant seekers need every edge. Cheryl Clarke does both grant writers and grant makers a favor by sharing the power of this age-old technique with them in this well-written and effective book.