Review
"Now it's here--a book that contains breathtaking insights and thoroughly explains the forces of personal branding. With a systematic and stringent logic in her approach, with simplicity and clarity in her writing, the author leads us right to the essence of the issues. Read it. You will be fascinated and stimulated to create, nurture, and grow your individual personal brand." --Edgar C. Britschgi, MA/MBA, President of the British Swiss Chamber of Commerce, Zurich/London; Managing Partner, Combo Management AG, Zug, New York, Shanghai, Taipei, Tel Aviv
"Posting your "story" to use Bernadette's term, is key, not only for closed communities such as associations and company intranets like EPWN and The Greater IBM Connection, but for publicly viewed sites like Viadeo and LinkedIn. Her book provides the direction, guidance, tips, and tools to get you started." --Christine Cluzel - Manager of Marketing and Strategy - IBM Global Financing France European Professional Women's Network (EPWN) - Member
"For chefs, aspiring chefs and all who are ensconced in the culinary world and passionate about what they do...sometimes the hardest thing is to market, promote, and brand yourself...yet we all have an interesting and different story. In her book, Bernadette Martin explains the importance of storytelling and crafting the Branded BIO tool...a good start for chefs launching their career." --Chef Kyle Shadix, Certified Chef de Cuisine, Registered Dietitian/Nutritionist, Author, Speaker, Spokesperson
"I often use storytelling as an entry point into new cultures I need to explore. It creates a powerful bridge between who I am and the audience. I now have a brand new tool to help me in this exercise. I am delighted to have discovered Bernadette Martin's book." --Silvia Cambié, Member of the Executive Board, IABC (International Association of Business Communicators); Director, Chanda Communications; author, 'International Communications Strategy,' nominated for the FT Goldman Sachs Awards
"In her book, Bernadette advocates using LinkedIn and alumni association sites. I agree with her that posting an engaging profile is key to connecting. The Thunderbird alumni association is a strong and globally active community. The connections made through our site, My T-Bird, remain pure to Thunderbird. Posting a BIO allows alumni to tell the Thunderbird community the story of their journey to where they are today and is a valuable tool for them to introduce or re-introduce themselves to prospective business partners, employers and friends." --Aleksandra Lubavs, President of the Thunderbird Alumni Network Board
From the Back Cover
"This book is an excellent read for corporate leaders who want to message theirconnection to the corporate brand and its stakeholders."
Amy Chen, General Manager, L'Oreal, Taiwan
"Bernadette understands the importance of storytelling to get people interested in your personal brand. Read this book...your brand depends on it!" Dan Schwabel, author of `Me 2.0: Build a Powerful Brand to Achieve Career Success'
"Bernadette Martin is an expert guide to using storytelling to create and promote your personal brand. Her book provides the blueprint you need to start."
Lisa R. Mitchell, V.P. and Manager of Wells Fargo International Personal Banking, San Francisco, California
"Inspirational storytelling forges human connections and enabled the Tauck World Discovery brand to flourish for three generations. With insights that ring true, Ms. Martin strategizes and contemporizes the storytelling tradition so highly relevant in our globalized online economy today."
Robin Tauck, Owner and past CEO - Tauck World Discovery
"Whether you're a "digital native" or a "digital virgin," Bernadette Martin helps you make a brand out of the stories that come after years of work...your brand."
Mathias Herrmann, Managing Director (DG), Mercedes Benz Financial Services, France
"They say a picture is worth a thousand words. Well, this book is a fantastic resource to help you paint your own personal picture."
Kip Harrell, President, MBA Career Services Council; Associate Vice President Career and Professional Development, Thunderbird School of Global Management
