Straight Talk About Starting and Growing Your Business [Paperback]

Sanjyot P. Dunung (Author)

Book Description

Publication Date: September 26, 2005

What every new business owner needs to know—surefire survival tips from a leading industry expert

In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Straight Talk About Starting and Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines and relevant “tales from the trenches” to help you tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this wide-ranging guidebook provides you with sound, battle-proven advice for uncovering innovative funding resources, developing a budget, honestly assessing progress, developing expansion and exit strategies, and coping with common pressures both inside and outside the operation.

Editorial Reviews

From the Back Cover

"Dunung is an experienced entrepreneur who vividly combines intriguing war stories with a wealth of valuable tips and tricks into this fast-paced and informative book. Straight Talk is a must-read for anybody starting and building a business."

-- Rosalind Resnick, Founder & CEO, Axxess Business Centers, Inc.

Learn the proven strategies from successful entrepreneurs for starting and growing a winning business!

Written by a career entrepreneur, Straight Talk About Starting Your Own Business includes real life tales highlighting innovative tactics used by successful entrepreneurs who know what it really takes to turn an initial vision into a profitable and sustainable business. Get an insider's perspective on what it's really like to grow a company, covering every major issue facing an entrepreneur, including:

• Starting--develop useful personal, business, and marketing & sales plans
• Funding--balance personal assets with angel investments, venture capital, strategic capital, SBA loans, and more
• Expansion & Exiting--strike the right balance between growing too quickly and missing once-in-a-lifetime opportunities including knowing when and how to exit.
• "Entrepreneurship on the Fly"-- ­­get the inside scoop on common issues and potholes and tips for creatively managing entrepreneurial cycles

For both first-time and career entrepreneurs, this handbook provides key and essential issues to consider and proven strategies for success.

About the Author

Sanjyot P. Dunung is president of Atma Global, a developer of innovative educational products for the corporate and education markets. In addition to appearing periodically on CNBC-TV, CNN International, Bloomberg TV, and various radio programs, she often speaks at conferences and seminars addressing international business and entrepreneurship. As a career entrepreneur having founded three companies, Dunung was selected as a Protégé member of the Committee of 200. She is the author of Doing Business in Asia.

Product Details

• Paperback: 288 pages
• Publisher: McGraw-Hill; 1 edition (September 26, 2005)
• Language: English
• ISBN-10: 0071427279
• ISBN-13: 978-0071427272
• Product Dimensions: 8.8 x 5.9 x 0.9 inches
• Shipping Weight: 12.8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,979,137 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Art of managing a start up, April 18, 2006

By 

Rahul Shetty "Medicine Man" (CANADA) - See all my reviews
(REAL NAME)   

This review is from: Straight Talk About Starting and Growing Your Business (Paperback)

In today's world there are overwhelming resources both in offline and online media about entrepreneurship and business management for start up, but this book offers a different perspective on the issue of growing a new business.The subject of managing a Start up is covered form beginning to the exit stage.

Creating a new business is an art just like an artist creates a painting on a blank canvas, so does an entrepreneur on a blank sheet, he writes a business plan. The experience of Ms Sanjyot as a entrepreneur has added value to the subject.

Talking from trenches, are a novel addition to this book compared to myriad other business articles and books which create hypothetical situations.This offers real life business situation for new entreprenuers.

This book is a must read for some one starting on the road of new business and a reference source for others in the middle of the road.

6 of 7 people found the following review helpful:

5.0 out of 5 stars CONCISE AND COMFORTING FOR ENTREPRENEURS, February 15, 2006

By 

David C. Jenkins "DJ" (LOS ANGELES, CA USA) - See all my reviews
(REAL NAME)   

This review is from: Straight Talk About Starting and Growing Your Business (Paperback)

For anyone who has ever started a business, dreamed of starting one, or has just started down the rocky winding road of entrepreneurship (often armed only with faith, high hopes and dreams to face numerous challenges, issues, risks, questions and fears of failure) this book is a easy quick MUST READ!

Ms. Dunung writes with concise insight, practical advice and information of the common experiences of all entrepreneurs, obviously drawn from the knowledge of her own life experiences.

For me, this book will be on my office bookshelf for continuing reference and troubleshooting since each chapter not only addresses the basics of every conceivable issue I may face as a new business owner.

In addition, Ms. Dunung's words are not only informative, but also supportive and inspirational, much like those of a mentor or coach, offering encouragement from someone who's been there!