Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion. The author has updated, synthesised, and where appropriate, repackaged material from the first edition while at the same time adding new opening and concluding sections which link the economics at the heart of the book to strategy (part one) and to performance outcomes (part four). He has rewritten large portions of the text. The book explains how market liberalization and deregulation continue to provide new opportunities for airline executives to manage more actively the four elements in the model. He makes extensive use of examples of what is being done in practice. The book has been primarily written for those in middle and senior management positions within the airline industry, for executives and companies supplying the industry such as airframe, powerplant and avionics manufacturers, and for those in financial institutions. It should also be of value to students of air transport.
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Inside This Book
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First Sentence:
Consider how three different baseball umpires might call balls and strikes. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inbound bank, outbound bank, seat accessibility, firmer yields, high aircraft utilisation, inflight product, existing capacity range, fleet assignment models, high ownership costs, hybrid nesting, sixth freedom carriers, booking classes, freedom hubs, overbooking limits, service price offer, connecting itineraries, gate utilisation, air transport demand, booking cycle, despatch reliability, acceptable load factors, airline output, virtual nesting, revenue dilution, achieved load factors Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, British Airways, New York, North America, North Atlantic, Singapore Airlines, Air France, Hong Kong, Los Angeles, North Pacific, Chicago O'Hare, London Heathrow, American Airlines, Western Europe, Air Transport Association, Las Vegas, Latin American, America West, Cathay Pacific, New Zealand, Air Canada, European Union, Northern Europe, Delta Connection, Demand Figure New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Consider how three different baseball umpires might call balls and strikes. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
inbound bank, outbound bank, seat accessibility, firmer yields, high aircraft utilisation, inflight product, existing capacity range, fleet assignment models, high ownership costs, hybrid nesting, sixth freedom carriers, booking classes, freedom hubs, overbooking limits, service price offer, connecting itineraries, gate utilisation, air transport demand, booking cycle, despatch reliability, acceptable load factors, airline output, virtual nesting, revenue dilution, achieved load factors Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, British Airways, New York, North America, North Atlantic, Singapore Airlines, Air France, Hong Kong, Los Angeles, North Pacific, Chicago O'Hare, London Heathrow, American Airlines, Western Europe, Air Transport Association, Las Vegas, Latin American, America West, Cathay Pacific, New Zealand, Air Canada, European Union, Northern Europe, Delta Connection, Demand Figure New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 70
books:
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5
books
cite this book:
- Handbook of Airline Marketing by Gail F. Butler on 7 pages
- Service Management by James A. Fitzsimmons on page 440, and Back Matter
- Yield Management: Strategies for the Service Industries by Anthony Ingold in Back Matter (1), and Back Matter (2)
- Air Transport (Classics in Transport Analysis Series) by Peter Forsyth in Back Matter (1), and Back Matter (2)
- Consumer Behaviour in Tourism by Susan Horner in Back Matter
See all 70 books this book cites
- An Introduction to Airline Economics: Sixth Edition by William E. O'Connor in Back Matter
- Global Airlines, Second Edition by Pat Hanlon in Back Matter
- Netzmanagement im Luftverkehr: Statische und dynamische Planungsmodelle zur Gestaltung von Hub&Spoke-Flugnetzwerken (Logistik und Verkehr) (German Edition) by Mark Jacquemin in Back Matter
- Franchising Hospitality Services (Hospitality, Leisure and Tourism) by Conrad Lashley on page 201
- Airport Marketing: Strategies to Cope With the New Millennium Environment by David Jarach in Back Matter
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