Review
"A useful guide for improving our advocacy skills as well as working toward building a stronger movement." -- Erica Meier, Executive Director, Compassion Over Killing
"A useful guide for improving our advocacy skills as well as working toward building a stronger movement." -- Erica Meier, Executive Director, Compassion Over Killing
"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." -- Gene Baur, author of Farm Sanctuary
"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm
"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." -- Gene Baur, author of Farm Sanctuary
"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm
"A useful guide for improving our advocacy skills as well as working toward building a stronger movement." -- Erica Meier, Executive Director, Compassion Over Killing
"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." -- Gene Baur, author of Farm Sanctuary
"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm
"I heartily recommend this book. Joy makes a strong case that animal advocates should seek, as Gandhi said, to bring opponents to their senses and not their knees." -- Gene Baur, author of Farm Sanctuary
"Is it really possible that we've had to wait three decades since the launch of the modern animal liberation movement for such a brilliant book on strategy?" --Zoe Weil, president of the Institute for Humane Education and author of Most Good, Least Harm
Product Description
The animal liberation movement is growing in size and strength -- but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.
In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're working alone or with a group, whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals.
