First Sentence:
Traditionally, advertising has been defined as nonpersonal communication of information, usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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advertising strategy form, marketing communications planner, competitive consumer benefit, advertising planner, purchase acceleration, strategy development form, incentive statement, sales promotion tactics, brand contacts, marketing communications research, marketing communications program, marketing communications techniques, actual consumer behavior, communications planners, marketing communications efforts, marketing communications planning, campaign planner, advertising executions, advertising evaluation, direct marketing organizations, behavioral segmentation, sales promotion programs, campaign evaluation, buying incentive, customer valuation
Key Phrases - Capitalized Phrases (CAPs):
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New York, United States, Advertising Age, American Express, Business Books, Checkout Channel, Needham Worldwide, Rolling Stone, Shredded Wheat, Bob Stone, Channel One, Every Successful Campaign, Ferd's Food Company, Leo Burnett, National Demographics, Bud Light, Creative Advertising, Discount Merchandiser, Hamburger Helper, Promotional Products Association International, Sub Club, Donnelley Marketing, Information Resources, James Webb Young, Promotional Strategy
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