The global environmental crises motivated many companies to investigate and develop the concept of environmentally sustainable business. The objective of traditional business strategy is to maximize profit but, with real imagination and a fresh approach to business strategies, environmental sustainability can actually increase both annual profit and long term shareholder value. This article analyzes several examples of such strategies, not only for companies operating in a capitalist economy, but also for companies based in countries that retain a traditional economy. These strategies are illustrated by matrices that show when to apply which strategies.
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Editorial Reviews
About the Author
Hiroshi Fukushi is director, Ajinomoto Co. Ltd., Thailand. president of FD Green Co., Ltd., Thailand; and managing director, AET manufacturing Co., Ltd., Thailand. He manages these companies’ production technology and strategy for environmentally sustainable production. He has an MBA from Southern Queensland University, a master’s degree in Chemical Engineering from Hokkaido University, and a Ph.D. from Rushmore University.
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful:
5.0 out of 5 stars
A Breakthrough Paradigm for Environmental Best Practices,
By Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 109,000 Helpful Votes Globally) - See all my reviews (VINE VOICE) (HALL OF FAME REVIEWER) (TOP 100 REVIEWER)
This review is from: A Strategic Approach to the Environmentally Sustainable Business: The Essence of the Dissertation (Paperback)
I was Dr. Fukushi's dissertation advisor for this work and wish to recommend it highly to all potential readers who are interested in both enjoying a better environment and being more profitable.
Dr. Fukushi's argument provides the first paradigm for true environmental sustainability that I have seen. While this work is a Ph.D. dissertation, its quality would please any business professor interested in environmental strategy. I suspect that this work will do for environmental strategy in business what Rachel Carson did for public environmental awareness. Unlike most such works, Dr. Fukushi takes a global perspective and shows the opportunities in both underdeveloped and developed nations . . . and for small enterprises to large ones. He also acknowledges the previous fine work in this field in such a way that you can more easily understand Dr. Fukushi's much more developed concepts. Unlike many Ph.D. dissertations based on academic research, Dr. Fukushi wrote this one while serving as a key line manager with responsibilities for environmental management. That makes his work more practical and immediate. While he and his company are Japanese, you will find his ability to communicate in English is outstanding and you will gain from seeing environmental management from a non-American perspective. Bravo, Dr. Fukushi!
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Inside This Book
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First Sentence:
To humans, the environment includes the natural environment, social environment and cultural environment. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Green Innovation, Greening Paradigm Innovation, Green Party, Love Canal, Greening Penetration, The Nikkei News, All Product Concept, Wharton School Publishing, Environmental Law Institute, Green Marketing, Green Peace, Hirakawa Kougyou, Point of Exponential Success, Practical Guide, Professor Donald Mitchell, World Commission New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
To humans, the environment includes the natural environment, social environment and cultural environment. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
Green Innovation, Greening Paradigm Innovation, Green Party, Love Canal, Greening Penetration, The Nikkei News, All Product Concept, Wharton School Publishing, Environmental Law Institute, Green Marketing, Green Peace, Hirakawa Kougyou, Point of Exponential Success, Practical Guide, Professor Donald Mitchell, World Commission New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Surprise Me!
Citations (learn more)
This book cites 10
books:
See all 10 books this book cites
- Earth Day (First Step Nonfiction) by Robin Nelson on page 28
- Old and New (Read All about It) by Steck-Vaughn Company in Front Matter
- Our Common Future (Oxford Paperbacks) by World Commission On Environment and Development on page 19
- Marketing Management (12th Edition) by Philip Kotler in Back Matter
- Factor Four: Doubling Wealth, Halving Resource Use - A Report to the Club of Rome by Ernst U.von Weizsacker in Back Matter
See all 10 books this book cites
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