Customer Reviews

A Strategic Approach to the Environmentally Sustainable Business: The Essence of the Dissertation

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I was Dr. Fukushi's dissertation advisor for this work and wish to recommend it highly to all potential readers who are interested in both enjoying a better environment and being more profitable.

Dr. Fukushi's argument provides the first paradigm for true environmental sustainability that I have seen. While this work is a Ph.D. dissertation, its quality would please any business professor interested in environmental strategy.

I suspect that this work will do for environmental strategy in business what Rachel Carson did for public environmental awareness.

Unlike most such works, Dr. Fukushi takes a global perspective and shows the opportunities in both underdeveloped and developed nations . . . and for small enterprises to large ones.

He also acknowledges the previous fine work in this field in such a way that you can more easily understand Dr. Fukushi's much more developed concepts.

Unlike many Ph.D. dissertations based on academic research, Dr. Fukushi wrote this one while serving as a key line manager with responsibilities for environmental management. That makes his work more practical and immediate. While he and his company are Japanese, you will find his ability to communicate in English is outstanding and you will gain from seeing environmental management from a non-American perspective.

Bravo, Dr. Fukushi!