Strategic Business Letters and E-mail [Paperback]

Sheryl Lindsell-Roberts (Author)

Book Description

Publication Date: January 15, 2009 | ISBN-10: 0618448330 | ISBN-13: 978-0618448333 | Edition: 1

Discover how a well-crafted message can make anyone stand out in the crowd. Contains a simple, six-step process for creating messages that get and hold the recipients attention. Chapters include Sales and Marketing with Pizzazz, Successful Job Search and Employment Issues, Customer Relations and Personal Business. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. 6 x 9. Global Product Type: Reference Books; Reference Book Type: Self-Help; Subjects: Business Letters; E-Mails; Age Recommendation: N/A.

Editorial Reviews

From Booklist

This excellent resource has as its foundation the fact that businesses stand to lose billions of dollars because of the poor business writing generated within their offices. In a handsomely laid-out format, the author "walks you through" her program for making sure you and yours write business letters (which here include letters, faxes, e-mail messages, and memos) that help put your best business foot forward. Her program encompasses a six-step process, from basic groundwork to proofreading; her approachable style and common sense are evident in her list of 10 reasons letters fail to do the job as well as her specific information on credit-card collection and placing orders. This is a book that is not only easy to comprehend but also easy to adapt to one's own business needs. It is advisable to purchase one copy to circulate and a second copy for librarians' immediate reference use. Brad Hooper
Copyright © American Library Association. All rights reserved

About the Author

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

Product Details

• Paperback: 374 pages
• Publisher: Houghton Mifflin; 1 edition (January 15, 2009)
• Language: English
• ISBN-10: 0618448330
• ISBN-13: 978-0618448333
• Product Dimensions: 9 x 6 x 0.9 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #82,300 in Books (See Top 100 in Books)
  • #2 in Office Products > Educational Supplies > Teaching Materials > Professional Development Resources
  • #64 in Books > Business & Investing > Skills > Business Writing

• Due to this item's unusual size or weight, it requires special handling and will ship separately from other items in your order. Read More

More About the Author

SHERYL LINDSELL-ROBERTS runs business-writing and e-mail seminars throughout the country and is the author of twenty-three books, including the popular Strategic Business Letters and E-mail, Mastering Computer Typing, Revised Edition, and 135 Tips for Writing Successful Business Documents.

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars A Perfect Reference Book, August 9, 2007

By 

Nese ISIK (Izmir, TURKEY) - See all my reviews

Amazon Verified Purchase

This review is from: Strategic Business Letters and E-mail (Paperback)

I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas.
Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way.
" in a well-written & well-formatted document:
the subject line tells the story & mentions the keyword
there's plenty of white space that provides a resting place for your eyes
Paragraphs are short & reliable
Sentences are short, simple & easy to read
Key info pops out without your having to read the entire message
Headlines direct your eye to key pieces of information
Critical information is numbered for easy reading "

10 of 12 people found the following review helpful:

5.0 out of 5 stars Outline just why some messages succeed while others fail, March 5, 2005

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Strategic Business Letters and E-mail (Paperback)

Tired of developing perfect business letter and email models, only to lose them in the morass of inbox materials? Frustrated about imparting the right tone and point in a business letter? Use Sheryl Lindsell-Roberts' Strategic Business Letters And E-Mail's series of sequencing steps to write a draft, design for visual impact, and create a winning letter model which can be used as a proven template of success. Letters are grouped by subject such as Customer Relations or Media Relations, and outline just why some messages succeed while others fail.

5.0 out of 5 stars Awesome book that you can't afford to pass up, October 31, 2011

By 

panuinth - See all my reviews

Amazon Verified Purchase

This review is from: Strategic Business Letters and E-mail (Paperback)

This is a greatest book for people who want to develop business writing skill.
Lots of good examples were explained clearly in real situation.